Tell Your Story Names Kyle Weiner Content Marketing Manager

Tell Your Story is pleased to welcome Kyle Weiner to the team! As Content Marketing Manager, Kyle will contribute in the areas of content strategy and execution, account management and client relationship building, social media community management, digital and social advertising, public relations and data analytics measurement.   “Kyle brings great experience on board to help us further our B2B PR, content marketing and social media community management activities,” said George Rafeedie, Tell Your Story’s President and Founder. “Our clients respect and value us as true partners in helping them in these areas, and Kyle will help take us to the next level.”   Prior to joining Tell Your Story, Kyle worked with Jasculca Terman Strategic Communications, a leading public affairs firm in Chicago, and most recently with Communications Strategy Group (CSG), a content marketing consultancy based in Denver. While at CSG, Kyle developed into a valuable client account lead and content marketing consultant for several...

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Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

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Join Our Team: Account Executive/Content Marketing Manager

Tell Your Story is looking for a full-time Account Executive / Content Marketing Manager to join the team. We are looking for someone with 5+ years experience at a marketing agency or PR firm, in a similar role.   The candidate would need to have the flexibility to work at our downtown Chicago co-working office as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients in the healthcare, building products and automotive sectors.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts,...

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Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

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Content Mission Statement – Critical to Telling Your Story

As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating a content mission statement. For Tell Your Story, the development of a content mission statement as part of our strategic planning process has been critical to our ongoing work in developing content and being entrusted as social media community managers for our clients.   Here's a link to what the Content Marketing Institute said about content mission statements in 2015. Some good stuff in the article, but here’s our take.   If your overall marketing, communications and sales efforts are driven by purpose — why you do what you do — your content mission statement and subsequent content becomes...

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Intern’s Perspective: Top 3 Takeaways from Social Media Summit

Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed to keep up with this widely growing field. This summit took place on the beautiful 7th floor of Morningstar Inc.’s office in Chicago and was put on by Digital Megaphone. It provided a very interactive and informative experience with a wide variety of talented speakers. Each speaker provided insights to different aspects of social media, but there were a few messages that really stuck out to me and seemed to be reoccurring themes throughout all of the talks.   Listen to the consumer, and then diversify Many companies are stuck under the impression that if they change...

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Intern’s View: Tell Your Story Welcomes Lucy Dwyer

Hi! My name is Lucy Dwyer and I’m Tell Your Story’s new summer intern. I’m super excited to get hands-on experience in the world of PR, marketing and storytelling. I’m a rising junior in the Medill School of Journalism at Northwestern University where I’m majoring in journalism, minoring in sociology and pursuing a certificate in Integrated Marketing Communications. At school, I design and write for North by Northwestern, a student-centered magazine, and head up social media for Nine Lives, a storytelling podcast. I’m passionate about using my journalistic skills to build better brands.   Outside of school, I spend most of my time managing my Instagram account, @thefoodiefriend. As a long time lover of food, I started The Foodie Friend in 2015 as an outlet to post the numerous food photos I was accumulating on my phone. Today, I have more than 15,000 followers. I really enjoy exploring new restaurants in Chicago, interacting...

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Deep Thoughts: Why I Do What I Do

"Why do I do what I do? Plain and simple answer – I want people that I know and like to be happier and more fulfilled." It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and the purpose of what I do. And it all comes down to that simple idea -- I love to help people be happier and more fulfilled.   That’s my why.   The most recent example of that happened this past weekend with client MAXDigital at the National Automobile Dealers Association show in New Orleans.   Read about it in my post on LinkedIn Pulse: Why I Do What I Do....

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Getting To a Great Purpose for Powerful Storytelling

“I had a great day today.”   A simple sentence you may hear often. You may actually say it often. Or maybe not.   “I had a great day today.”   At the opening of our client's OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people, after a long day of work, to say, “I had a great day today.”   Say it. “I had a great day today.”   That struck me as an incredibly powerful and purposeful reason “why” a company exists. Especially for a company who uses data, analytics and psychology to determine success factors of specific specific people for specific jobs.   “I had a great day today.”   How many people can actually say that after a long day at work?   How many people can say that half the time after a long day of work?   Most of our lives is spent at work or worrying about work. So...

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B2B Marketing Conference

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event.   It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

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