Tell Your Story Expands Digital Media, Lead Gen Capabilities

We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of marketers in a similar role.   We have known and collaborated with Joe for a long time. He builds on our capability of paid social media and expands us into search engine marketing, digital display advertising, and remarketing, as well as bolstering our overall planning and analytics capabilities.   While Tell Your Story has implemented broad digital media buying for years, especially social media buying, Joe brings a depth of knowledge and capability that greatly enhances our offerings. We have always been broad integrated marketers. With Joe on board it helps us think and implement on more of the...

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“The story is everything.”

Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey's closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote highlights for more words of wisdom from Kevin Spacey:     https://www.youtube.com/watch?v=NJnP2wsgnoA&feature=youtu.be...

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Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Watch Our Video Recap of Content Marketing World 2014 https://www.youtube.com/watch?v=gro1xK66wIE Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing.  And always has been.  So let’s drop the word content and call it Marketing World.  What do you think? Anyway, the name aside and with the spotlight shining on what we love to do as communicators, there is a golden opportunity to get back to concentrating on the fun and impactful side of marketing – developing and telling great stories.  The themes that resonated with me the most were around developing stories that are emotional, inspirational and aspirational.  We heard about developing an editorial mentality, and to think like TV producers and film directors.  We were challenged to think about the elements of a great story. And although one...

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#IamGenC

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the YouTube generation, is not defined by your birthdate, but rather your mindset (yes Baby Boomers you can be a Gen C'er too!). The C stands for connection, creation, community and curation. The YP presenters painted a vivid picture of who Gen C is and how you can reach them. Here are a few highlights:   They create 100x more content than you can. So hand over the microphone and listen up! They know more about you than you think. So be found! They check reviews and with their peers before making a buying decision. What will they find...

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Integrate Your Content Marketing with SEO / SEM

This great article states that "nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline."   The phrase integrated marketing is one of those overused terms, as is content marketing. However, this study shows that more and more, integration of owned media and paid media is crucial. At Tell Your Story, we integrate earned PR media, too.   We are not sure why the SEM integration percentage isn't the same as SEO. Perhaps budget, but we have found that content, SEO, SEM and earned PR go hand-in-hand when thinking about and executing marketing plans to tell your clients' great stories.   Read the source article at Econsultancy...

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Facebook’s Revamped News Feed and Your Content Strategy

[caption id="attachment_1339" align="aligncenter" width="300"] Source: Facebook[/caption]   What does Facebook’s revamped News Feed have to do with your brand? Everything.   Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity when developing their content marketing strategies. Facebook’s redesigned News Feed is an attempt to simplify and reduce clutter, allowing the user to focus more on stories and people that are top-of-mind. According to Zuckerberg, Facebook’s mission for the News Feed is to be like a personalized newspaper with customized content (Newsroom.fb.com). With these changes slowly rolling out, how can companies take advantage of the new design for their own Page?   Here are some of Tell Your Story’s tips for creating valuable content your fans can identify with.   Less is more. Photos are the most...

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Social Media Preview at the Chicago Auto Show 2013

Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message.   On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While decked out cars and the latest in automotive technology were prominently showcased, the power of social media was the focus and spotlight of the day.   In attempt to reach a bigger audience and promote the exciting schedule of events that cater to the media savvy, the Chicago AutoShow rebranded this day to a more Twitter-friendly, #SMP13 and #CAS13. As we walked around to each exhibit, it was hard to ignore the theme of new and innovative thinking, as each exhibit prided itself on being a “game changer” in the automotive industry.   Although there were many vehicles that were...

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Monumental Shift in Search

One of our Tell Your Story network partners Nick Yorchak from Big Footprint Digital blogs about the “monumental shift in search” in the most recent issue of BMA Buzz.

 

This is just one of the things that have been written recently that stresses that it is all about great content and distributing that content consistently — not SEO tricks and tips — that gets you noticed.

 

B2B SEO and the next generation of search – Business Marketing Association