digital advertising Tag

LinkedIn Advertising: The Best B2B Targeting is Still the Cheapest

LinkedIn's InMail ad placement is nothing new – the platform has been delivering Sponsored InMails to their users’ inboxes for several years. But somehow, advertisers (and LinkedIn itself) still seem slow to recognize the power of this tactic. Advertisers and agencies often opt for the seemingly greater exposure of the LinkedIn newsfeed through the promotion of sponsored content. And while LinkedIn Sponsored Content has its place in any B2B marketing plan, the high Cost Per Click - $15 CPC anyone? - can quickly become cost prohibitive, closing that avenue for a lot of small business or B2B marketers under a tight budget.   Luckily, the exact same set of audience segmentation tools that underpin the highly competitive LinkedIn newsfeed targeting is also behind InMail targeting. The ability to target by job title, job function, industry, or essentially any piece of user provided profile information, coupled with some compelling ad copy and an...

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Tell Your Story Names Kyle Weiner Content Marketing Manager

Tell Your Story is pleased to welcome Kyle Weiner to the team! As Content Marketing Manager, Kyle will contribute in the areas of content strategy and execution, account management and client relationship building, social media community management, digital and social advertising, public relations and data analytics measurement.   “Kyle brings great experience on board to help us further our B2B PR, content marketing and social media community management activities,” said George Rafeedie, Tell Your Story’s President and Founder. “Our clients respect and value us as true partners in helping them in these areas, and Kyle will help take us to the next level.”   Prior to joining Tell Your Story, Kyle worked with Jasculca Terman Strategic Communications, a leading public affairs firm in Chicago, and most recently with Communications Strategy Group (CSG), a content marketing consultancy based in Denver. While at CSG, Kyle developed into a valuable client account lead and content marketing consultant for several...

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