Tell Your Story Expands Digital Media, Lead Gen Capabilities

We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of marketers in a similar role.   We have known and collaborated with Joe for a long time. He builds on our capability of paid social media and expands us into search engine marketing, digital display advertising, and remarketing, as well as bolstering our overall planning and analytics capabilities.   While Tell Your Story has implemented broad digital media buying for years, especially social media buying, Joe brings a depth of knowledge and capability that greatly enhances our offerings. We have always been broad integrated marketers. With Joe on board it helps us think and implement on more of the...

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Tell Your Story Names Kyle Weiner Content Marketing Manager

Tell Your Story is pleased to welcome Kyle Weiner to the team! As Content Marketing Manager, Kyle will contribute in the areas of content strategy and execution, account management and client relationship building, social media community management, digital and social advertising, public relations and data analytics measurement.   “Kyle brings great experience on board to help us further our B2B PR, content marketing and social media community management activities,” said George Rafeedie, Tell Your Story’s President and Founder. “Our clients respect and value us as true partners in helping them in these areas, and Kyle will help take us to the next level.”   Prior to joining Tell Your Story, Kyle worked with Jasculca Terman Strategic Communications, a leading public affairs firm in Chicago, and most recently with Communications Strategy Group (CSG), a content marketing consultancy based in Denver. While at CSG, Kyle developed into a valuable client account lead and content marketing consultant for several...

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Join Our Team: Account Executive/Content Marketing Manager

Tell Your Story is looking for a full-time Account Executive / Content Marketing Manager to join the team. We are looking for someone with 5+ years experience at a marketing agency or PR firm, in a similar role.   The candidate would need to have the flexibility to work at our downtown Chicago co-working office as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients in the healthcare, building products and automotive sectors.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts,...

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Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

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Content Mission Statement – Critical to Telling Your Story

As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating a content mission statement. For Tell Your Story, the development of a content mission statement as part of our strategic planning process has been critical to our ongoing work in developing content and being entrusted as social media community managers for our clients.   Here's a link to what the Content Marketing Institute said about content mission statements in 2015. Some good stuff in the article, but here’s our take.   If your overall marketing, communications and sales efforts are driven by purpose — why you do what you do — your content mission statement and subsequent content becomes...

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Intern’s Perspective: Top 3 Takeaways from Social Media Summit

Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed to keep up with this widely growing field. This summit took place on the beautiful 7th floor of Morningstar Inc.’s office in Chicago and was put on by Digital Megaphone. It provided a very interactive and informative experience with a wide variety of talented speakers. Each speaker provided insights to different aspects of social media, but there were a few messages that really stuck out to me and seemed to be reoccurring themes throughout all of the talks.   Listen to the consumer, and then diversify Many companies are stuck under the impression that if they change...

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My Top Three Takeaways from the Social Media Master’s Summit

Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.”  I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring the awesome views from the 7th floor space (they had such a beautiful office – and an outdoor patio to boot!). Here are my top takeaways from my three favorite speakers at the summit.   [caption id="attachment_6048" align="alignright" width="327"] The view from Morningstar's 7th floor patio.[/caption] Engagement is key Jon Harris, Senior Vice President & Chief Communications Officer at Conagra, gave a great talk about the importance of modernizing the ways we market longstanding brands. Whereas in the old days the primary form of communication was a single audience in a front of a TV, now marketers spend...

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Social Media PR

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

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TYS One North Enhance

Tell Your Story and One North Enhance Partnership

For almost two years, our team at Tell Your Story has partnered with digital marketing agency One North Interactive on a variety of projects. Today we are announcing that One North has made a strategic investment in Tell Your Story in order to offer both of our client organizations a full range of digital marketing services.   This partnership further solidifies both of our agencies’ positions serving the unique needs of B2B and relationship-based organizations. For One North, it gives them the storytelling and content marketing capabilities that many current and prospective clients need in their overall marketing mix. For Tell Your Story, we gain One North’s second-to-none digital, technology and strategy know-how to better serve our clients.   We believe great partnerships are formed when each organization can build upon each other’s strengths. One North’s strengths lie in creating extraordinary interactive experiences that deepen the relationships between businesses and their most important audiences. Tell...

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