marketers Tag

Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

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I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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