marketing Tag

WaterCooler TV Season 1

That’s a wrap! In February, Tell Your Story and FUNGI Media launched WaterCooler TV, a twist on your typical water cooler conversations, to highlight great stories in the business world. During Season 1, we hosted a variety of business leaders, marketers and founders, and chatted around the quintessential water cooler about everything from building community and franchising to self-driving cars, meteorology and more. Here’s a recap of Season 1:   Episode 1 | Smarketing 101 with Rebecca Oistad   https://www.youtube.com/watch?v=FOnRcPAqlsI   In Episode 1, we talked about marketing strategy, understanding your audience and putting what you’ve learned from past successes into practice for the future with Rebecca Oistad, VP of Marketing at TPC Training.   Episode 2 | The Juice on Twisted Alchemy   [embed]https://www.youtube.com/watch?v=KRQ_cD2QYyg[/embed]   Cheers to this episode with the Scott and Kim Holstein, co-founders of Twisted Alchemy! Hear about the inspiration behind their curated, cold-pressed juice biz and how it all began with a birthday party.   Episode 3 | Franchising...

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LinkedIn Advertising: The Best B2B Targeting is Still the Cheapest

LinkedIn's InMail ad placement is nothing new – the platform has been delivering Sponsored InMails to their users’ inboxes for several years. But somehow, advertisers (and LinkedIn itself) still seem slow to recognize the power of this tactic. Advertisers and agencies often opt for the seemingly greater exposure of the LinkedIn newsfeed through the promotion of sponsored content. And while LinkedIn Sponsored Content has its place in any B2B marketing plan, the high Cost Per Click - $15 CPC anyone? - can quickly become cost prohibitive, closing that avenue for a lot of small business or B2B marketers under a tight budget.   Luckily, the exact same set of audience segmentation tools that underpin the highly competitive LinkedIn newsfeed targeting is also behind InMail targeting. The ability to target by job title, job function, industry, or essentially any piece of user provided profile information, coupled with some compelling ad copy and an...

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Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said George Rafeedie, Co-Creator of WaterCooler TV and Founder of Tell Your Story. “Sadly, a lot of what we hear is a ton of blah, blah, blah.” During each 4-5 minute episode, Co-Creator of WaterCooler TV and Founder of FUNGI Media, Matt Cornelison talks to, and goofs around with, interesting guests filmed around a quintessential water cooler.   ”People need more fun in their lives, especially in the corporate world,” said Cornelison. “The show puts a spin on those cliché watercooler conversations.”   Early guests in WaterCooler TV’s first season will include Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy; Adam...

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Tell Your Story Names Kyle Weiner Content Marketing Manager

Tell Your Story is pleased to welcome Kyle Weiner to the team! As Content Marketing Manager, Kyle will contribute in the areas of content strategy and execution, account management and client relationship building, social media community management, digital and social advertising, public relations and data analytics measurement.   “Kyle brings great experience on board to help us further our B2B PR, content marketing and social media community management activities,” said George Rafeedie, Tell Your Story’s President and Founder. “Our clients respect and value us as true partners in helping them in these areas, and Kyle will help take us to the next level.”   Prior to joining Tell Your Story, Kyle worked with Jasculca Terman Strategic Communications, a leading public affairs firm in Chicago, and most recently with Communications Strategy Group (CSG), a content marketing consultancy based in Denver. While at CSG, Kyle developed into a valuable client account lead and content marketing consultant for several...

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Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

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Join Our Team: Account Executive/Content Marketing Manager

Tell Your Story is looking for a full-time Account Executive / Content Marketing Manager to join the team. We are looking for someone with 5+ years experience at a marketing agency or PR firm, in a similar role.   The candidate would need to have the flexibility to work at our downtown Chicago co-working office as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients in the healthcare, building products and automotive sectors.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts,...

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Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

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Intern’s Perspective: Top 3 Takeaways from Social Media Summit

Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed to keep up with this widely growing field. This summit took place on the beautiful 7th floor of Morningstar Inc.’s office in Chicago and was put on by Digital Megaphone. It provided a very interactive and informative experience with a wide variety of talented speakers. Each speaker provided insights to different aspects of social media, but there were a few messages that really stuck out to me and seemed to be reoccurring themes throughout all of the talks.   Listen to the consumer, and then diversify Many companies are stuck under the impression that if they change...

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My Top Three Takeaways from the Social Media Master’s Summit

Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.”  I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring the awesome views from the 7th floor space (they had such a beautiful office – and an outdoor patio to boot!). Here are my top takeaways from my three favorite speakers at the summit.   [caption id="attachment_6048" align="alignright" width="327"] The view from Morningstar's 7th floor patio.[/caption] Engagement is key Jon Harris, Senior Vice President & Chief Communications Officer at Conagra, gave a great talk about the importance of modernizing the ways we market longstanding brands. Whereas in the old days the primary form of communication was a single audience in a front of a TV, now marketers spend...

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Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet people, be inspired by stories, and feel moved to do something different or be reminded of what I need to do to be more successful and fulfilled.   That said, my highlight of the 2017 Masters of B2B Marketing (I still call it BMA) Conference earlier this month in Chicago was one great slide by keynote speaker Tamara McCleary (@TamaraMcCleary).     Tamara’s talk was on innovative personal branding and becoming an influencer. The slide and discussion that really hooked me included three simple things to think about:   Be real. Be courageous. Lead.   Simple. Powerful. Moving. These are the types of things that...

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