marketing Tag

My Top Three Takeaways from the Social Media Master’s Summit

Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.”  I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring the awesome views from the 7th floor space (they had such a beautiful office – and an outdoor patio to boot!). Here are my top takeaways from my three favorite speakers at the summit.   [caption id="attachment_6048" align="alignright" width="327"] The view from Morningstar's 7th floor patio.[/caption] Engagement is key Jon Harris, Senior Vice President & Chief Communications Officer at Conagra, gave a great talk about the importance of modernizing the ways we market longstanding brands. Whereas in the old days the primary form of communication was a single audience in a front of a TV, now marketers spend...

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Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet people, be inspired by stories, and feel moved to do something different or be reminded of what I need to do to be more successful and fulfilled.   That said, my highlight of the 2017 Masters of B2B Marketing (I still call it BMA) Conference earlier this month in Chicago was one great slide by keynote speaker Tamara McCleary (@TamaraMcCleary).     Tamara’s talk was on innovative personal branding and becoming an influencer. The slide and discussion that really hooked me included three simple things to think about:   Be real. Be courageous. Lead.   Simple. Powerful. Moving. These are the types of things that...

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Engage, Don’t Push.

I had the pleasure of attending the BMA Chicago January luncheon with Scott Brandt, the CMO of Sprout Social, who discussed the evolution of social media and its business impacts. In case you weren’t aware, engagement is crucial and our approach needs to change. In other words, stop talking, start listening. Here are three social trends Brandt says to look out for in 2017:   From promos to dialogue. To put it simply if you do not speak to your customers they will leave you. One in three customers will leave and go somewhere else if you don’t respond to them via social in time. They expect a response within 4 hours, and that time is shrinking. Social media is not just a function of marketing; it needs to be built based on interdepartmental collaboration including customer service. Attribution & analytics: redefine what matters. Social commerce is real. Seventy-five percent of people...

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I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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5 Reasons Why I Attend Conferences

I’m heading off to Content Marketing World 2016 in Cleveland this morning. This is one of the several investments I make each year to attend conferences, luncheons, webinars, training sessions and other events that get my networking juices flowing.   Why do I attend conferences? Why should you? Here are a few things to think about.   1. I genuinely like networking. I know that not everyone likes to network as much as I do. And sometimes, believe it or not, I have to psych myself up to network. But almost all of the time, I get benefit from making the effort to attend these events and you will too. You just have to try.   2. I actually learn things. Yes, there are always snooze-fest presentations and people you don’t want to be stuck with. But information that is useful sometimes appears when you don’t expect it. So you need to be ready and willing...

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Social Media Advertising 101: How to Get Started

Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to “pay-to-play” in the social media game. Achieving stellar results organically is more difficult than ever as competition for eyeballs continues to increase, and various marketing research supports the notion that organic reach will be next to zero in the next few years.   Social media advertising, when planned, executed, optimized and measured correctly, is an effective way to: • Increase brand awareness • Extend content reach and help ensure content is served in the right place, at the right time • Promote thought leadership • Create engagement and dialogue among influencers and audiences • Drive targeted website traffic • Enhance SEO and build...

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8 Steps for Storytelling Success

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.   In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George.   He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose.   1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

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Tell Your Story Talks Brand Purpose on Cranium Studio Blog

Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand's purpose is essential for marketing success on the Cranium Studio blog, Brand Musings.   Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success...

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