Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

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Intern’s View: Tell Your Story Welcomes Lucy Dwyer

Hi! My name is Lucy Dwyer and I’m Tell Your Story’s new summer intern. I’m super excited to get hands-on experience in the world of PR, marketing and storytelling. I’m a rising junior in the Medill School of Journalism at Northwestern University where I’m majoring in journalism, minoring in sociology and pursuing a certificate in Integrated Marketing Communications. At school, I design and write for North by Northwestern, a student-centered magazine, and head up social media for Nine Lives, a storytelling podcast. I’m passionate about using my journalistic skills to build better brands.   Outside of school, I spend most of my time managing my Instagram account, @thefoodiefriend. As a long time lover of food, I started The Foodie Friend in 2015 as an outlet to post the numerous food photos I was accumulating on my phone. Today, I have more than 15,000 followers. I really enjoy exploring new restaurants in Chicago, interacting...

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Deep Thoughts: Why I Do What I Do

"Why do I do what I do? Plain and simple answer – I want people that I know and like to be happier and more fulfilled." It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and the purpose of what I do. And it all comes down to that simple idea -- I love to help people be happier and more fulfilled.   That’s my why.   The most recent example of that happened this past weekend with client MAXDigital at the National Automobile Dealers Association show in New Orleans.   Read about it in my post on LinkedIn Pulse: Why I Do What I Do....

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Tell Your Story welcomes Francesca Berry

Hi! My name is Francesca Berry and I am a new intern for Tell Your Story. I am so appreciative and eager to start my time at Tell Your Story with the team and gain some hands-on experience in the Content Marketing and PR world.   I am a recent graduate from Northwestern University where I majored in Psychology and pursued the Medill School of Journalism Undergraduate certificate in Integrated Marketing Communications. Originally, I am from Canterbury, England but I made the move across the pond four and a half years ago to continue my Academics and Athletics at Northwestern — and I haven’t looked back.   Throughout college, I was a student-athlete on the Varsity Field Hockey team. While it proved to be challenging and definitely tested me at times, it was an unforgettable roller coaster and rewarding experience that I would do over again if I could!   During my time at Tell Your...

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George Rafeedie Story on Bootstrapping

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story.   Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success.   George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth.   Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR.   ...

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Top 5 Themes at #BMA15

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to strive for improvement in all areas. After attending dozens of sessions and combing thousands of posts on Twitter over the past few days, these 5 themes seemed to rise time and again for marketers looking to Be More. Customer experience and satisfaction is the catalyst for all marketing initiatives, but great customer service isn’t enough anymore. Experiential marketing is becoming the norm and successful brands are learning how to deliver exceptional experiences to their customers. Employees are the foundation and support system for customer loyalty, acquisition and retention. Every brand, regardless of industry, should make employee...

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Top 10 Takeaways from Day 1 of #BMA15

[caption id="attachment_3175" align="aligncenter" width="400"] Google's Jim Lecinski presents at #BMA15 Photo Credit: DejaViewsUSA.com[/caption] The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply to our b2b marketing programs and careers. The conference has our entire team inspired and energized to “Be More.” Here are our top 10 takeaways from Day 1 of BMA15: [caption id="attachment_3177" align="alignright" width="325"] The number of B2B searches has tripled in the past two years. Photo credit: DejaViewsUSA.com[/caption] Millennials now make up almost half (46%) of b2b buyers. Reach them via mobile and video, or get left behind. Data, data, data! We don't need more dashboards, we need insights to guide decisions. There’s...

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All the Feels: 14 Reasons Why Marketers Are in Love with B2B

The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry.   I know I’m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us.   1)  “It’s where the business is! And because we can.” – Jeffrey W. Hayzlett, Primetime TV & Radio Host, Chairman of the C-Suite Network   2) 3)  Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works.   4)  B2B purchases...

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Tell Your Story is on a Mission

We’ve thrown our hat in the ring for a Chase Mission Main Street℠ Grant, and we would love your support.  VOTE HERE. Or read more to learn more.   What is Mission Main Street℠ Grants?  Mission Main Street℠ Grants is a program by Chase that awards 12 small businesses grants of $250,000 to help grow their businesses.  The program is sponsored by Chase, Google and a diverse group of organizations.   To apply, each small business must create a business profile and answer five questions about their business that will be reviewed by panelists to determine the winners.  Tell Your Story has created a profile, which can be viewed here.  We also answered questions – in 500 characters or less – about Tell Your Story.  It’s sometimes hard answering questions in 500 characters, but I think we did a good job. If you agree, we would love your vote.   Tell us about your business. What...

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NeoCon: The Ultimate Paradise for Architects & Designers

  If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart.   As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in.   Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

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