social media Tag

The Art of Social Selling #BMA14

[caption id="attachment_1976" align="alignleft" width="233"] #SocialSelling expert Jill Rowley[/caption] Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing,  “It isn’t always about closing, it is about always being connected.”   The biggest change in the market is using social media channels to engage with your audience.  Stop trying to be a “quota crusher,” she implored sales professionals. Rather, connect with your audience in a meaningful way.  She supported this with a great stat: 78 percent of sales professionals who use social media to build connections outsell their peers.   She also reviewed a bit of research that shows that it takes approximately 8 cold calls to reach a prospect, and of those people reached, only 2%...

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Mobile Marketing Lessons from Facebook at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs gave an awesome presentation at BMA14 demonstrating just how important mobile should be in our overall marketing strategy.   When Facebook first launched its mobile app it was fraught with problems. It was too slow, had poor quality (and low ratings and reviews) and it was unprofitable. Then they completely changed the way they did business.   Here are a few of the lessons Gary shared with us:   Make it Fast First, Facebook completely re-built their apps. Gary said speed was the most important thing to think of when building an app. Now the Facebook app is updated every four weeks, if...

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#BMA14 From Afar

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It really says something when your eyes simply cannot keep up with your Twitter feed. Follow #BMA14, the official event hashtag, and watch your feed explode with quotes, observations, photos and real-time session takeaways. There is always much anticipation and excitement surrounding the annual BMA conference, the largest b2b marketing conference in the entire world, and this year is no different. The buzz is palpable, even if you aren’t there in person. ...

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Tell Your Story Wins Business Marketing Association B2 Award of Excellence

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago       The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award.  Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation.  Our nomination told the story how we planned and carried out a content marketing campaign to communicate USG Corp.’s emergence from the recession to audiences that matter: Contractors. Builders. DIY-ers. Specifiers. Architects. Designers. Building products dealers and distributors. Employees. We worked to develop and share quality content to the USG community in locations across the U.S., Canada and Mexico.   [caption id="attachment_1927" align="aligncenter" width="300"] One example of social media activity surrounding USG's new brand identity and sponsorship.[/caption] [caption id="attachment_1936" align="aligncenter" width="188"] #USGBuildIt activity on Twitter[/caption] The B2 Awards is the Business Marketing Association’s premier, international b2b marketing awards program honoring creative excellence and the best in...

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Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit

#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content.       I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted some of the best and brightest talent in the social world, with CMOs and social directors from brands like @Clorox, @BuzzFeed, @Threadless, @United, @ConAgraFoods, @Arbys, and @VanityFair, to name a few.   If you want a marketing career that keeps you on your toes, social media is the route to go. The always-changing, never-static socialsphere is ripe with learning opportunities and challenges. It can be hard to keep up at times, but nothing beats the feeling that comes from seeing your social media campaign take flight.   Speaking of learning opportunities, here are my key takeaways from the summit.   1. “Content...

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Visiting Professional for the Week

    [caption id="attachment_1843" align="aligncenter" width="225"] Jerry Sloan & George Rafeedie[/caption]   This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I've loved keeping in touch with him since and am proud to serve in a teaching capacity this week in his name. Not only is Jerry Sloan a mentor to me professionally, but personally, since the day I met him, he has been a role model. He cares about his students, alum, his former colleagues and especially his family in a way that has been inspiring to me.   Also inspiring, even to this day, are memories of lectures that made vivid imprints on our brains that helped us visualize what we could achieve in this great world of public relations and marketing...

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Forget Relying on Tools. Focus on Developing Your Skills Instead

  If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real value lies in your ability to communicate, and that’s where you should strive for expertise. We couldn’t agree more.   Read the source article at entrepreneur.com...

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“Click Farms” Become Global Business

For businesses just getting started on social media, looking to boost their profile, or heighten engagement levels, it can be tempting to purchase fake clicks, which can be purchased for as little as a half cent. While "click farms" have become lucrative in the social media industry, there is no upside for businesses who engage in this practice.   According to Twitter's Jim Prosser, "In the end, their accounts are suspended, they're out the money and they lose the followers."   Buying fraudulent clicks and follower accounts is a surefire way for businesses to lose all credibility in the social media world. Read on to learn how companies are cracking down on this trend.   "Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore 'click farms,' where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers."   Read the...

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Full Time Social Media and PR Specialist Wanted

We are looking for a full time Social Media and PR Specialist to join our team.  We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role.  The candidate would need the ability to work remotely, however, there will be shared office availability.  Benefits would include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like building products and trucking and financing and technology and home health care, and more. There is also opportunity for sports/sponsorship social media and PR work.  The candidate must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop...

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What does #Twitter’s IPO mean for marketers?

[caption id="attachment_1684" align="aligncenter" width="288"] Source: Link[/caption] Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.  What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry?   With over 200 million users Twitter is hardly an underground experience, but people are speculating whether this IPO will finally push Twitter mainstream.  With “TWTR” flashing across the ticker, we think that those not currently engaging with this platform might be intrigued enough to sign up. Especially since the share price was announced at $26 and is now trading at $45 per share (as of 10:30 a.m. CST, 11/7/2013.) A whole new generation of consumers is paying attention to Twitter now and no doubt brands and marketers are strategizing on how best to connect and...

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