social media Tag

Facebook’s Revamped News Feed and Your Content Strategy

[caption id="attachment_1339" align="aligncenter" width="300"] Source: Facebook[/caption]   What does Facebook’s revamped News Feed have to do with your brand? Everything.   Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity when developing their content marketing strategies. Facebook’s redesigned News Feed is an attempt to simplify and reduce clutter, allowing the user to focus more on stories and people that are top-of-mind. According to Zuckerberg, Facebook’s mission for the News Feed is to be like a personalized newspaper with customized content (Newsroom.fb.com). With these changes slowly rolling out, how can companies take advantage of the new design for their own Page?   Here are some of Tell Your Story’s tips for creating valuable content your fans can identify with.   Less is more. Photos are the most...

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Social Media Preview at the Chicago Auto Show 2013

Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message.   On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While decked out cars and the latest in automotive technology were prominently showcased, the power of social media was the focus and spotlight of the day.   In attempt to reach a bigger audience and promote the exciting schedule of events that cater to the media savvy, the Chicago AutoShow rebranded this day to a more Twitter-friendly, #SMP13 and #CAS13. As we walked around to each exhibit, it was hard to ignore the theme of new and innovative thinking, as each exhibit prided itself on being a “game changer” in the automotive industry.   Although there were many vehicles that were...

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5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public relations and social media at the show? Here are 5 of the ways that we support our clients at tradeshows— before, during and after—with “SocialPR.”     [caption id="attachment_1370" align="alignright" width="200"] Amanda facilitating media interview atGreat American Truck Show for clientOnRamp Transportation Services.[/caption] 1) Meet the press. Journalists in your industry are attending your trade shows and looking for new content to write about. Ask the show organizers for an attending press list and reach out to those journalists to set up appointments in your booth. Designate a subject matter expert to tell journalists about everything new happening with your company and...

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We Are Hiring: Social Media & PR Specialist

We are hiring a full time Social Media and PR Specialist. We need someone with 2 to 3 years of experience, ideally with another marketing agency or PR firm, in a similar role.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop creative briefs.   Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Wordpress and others to reach our target audience who are business decision makers. Must manage, tweet, post,...

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Monumental Shift in Search

One of our Tell Your Story network partners Nick Yorchak from Big Footprint Digital blogs about the “monumental shift in search” in the most recent issue of BMA Buzz.

 

This is just one of the things that have been written recently that stresses that it is all about great content and distributing that content consistently — not SEO tricks and tips — that gets you noticed.

 

B2B SEO and the next generation of search – Business Marketing Association

My Industry Is Not On Social Media

Social Media Communications ChannelsThe next time someone tells you, “My industry isn’t on social media,” pause and kindly say:

 

“The last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.”

 

Sadly, the last time I had this opportunity, I chickened out.

 

Actually, the last time I had this opportunity, I should have walked out!

 

If I hear one more person say, “I’m not on Twitter because I don’t care what you had for breakfast,” I may throw my breakfast up onto my iPad. Or maybe even that person’s Blackberry. (Yes, a little dig.)

 

We’ve overused the term social media. To our detriment, business leaders of organizations both big and small, have actually listened to the social media hype. But they are still not getting it.

 

I believe the term “social media” and an even older term “new media” should be banished from our vocabulary. In today’s world, it’s all about content. Content, and good brand stories, aren’t only king, but they are the center of our universe.

 

“If companies want to engage, learn, share and grow, then they need to develop and share their stories and at least test out all channels of communications – from traditional channels to innovative channels maturing every day.”

 

Yes, social media channels have content that not all people care about. Like what I had for breakfast and where I “checked in.” But so do traditional channels like TV, print and radio. We learn to block out what we don’t want to hear and consume what is valuable to our lives.

 

I thought we came a long way over the last few years with the explosion of new communications channels, but some are stuck and will never get out of the mentality that they don’t need to develop and share their story for success. And that’s a shame, because those organizations have great stories to tell and audiences willing to listen. And buy.

Great Reads You May Have Missed in 2011

As the New Year begins many professionals revisit their bookshelves with the intention of finally starting that popular industry-changing bestseller that was purchased with good intentions 6 months ago (you know who you are). Therefore, it’s no surprise that setting a goal to read more often is one of the most popular resolutions made this time of year. But can a simple promise to yourself help get you ahead in the workplace? Our team at Tell Your Story believes so.   In our field we’re used staying up-to-date on industry trends through social media avenues like Facebook, Twitter, and Google Reader. However, sitting down to read an entire book on a particular topic is a much different experience. Books have the ability to alter the way we see our industry and educate us in a way we haven’t experienced since the last time we were in a classroom.   Here’s a list of books...

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Tell Your Story Welcomes Amanda Stewart

Amanda Social PRTell Your Story is thrilled to introduce you to its first full-time team member, Amanda Stewart. Amanda will serve as our Social Media and Public Relations Manager, responsible for developing and executing strategic PR and social media plans for clients as well as Tell Your Story. She will also oversee me, the intern.

 

Prior to Tell Your Story, Amanda worked as a public relations consultant for business-to-business firm, Gyro (formerly HSR Business to Business), where she helped increase awareness, preference and thought leadership for clients including USG Corporation, Morton Salt and SIRVA. She takes a metrics-driven approach to social media and PR and is passionate about integrating social and digital media with traditional public relations.

 

Originating from Rockford, IL, just 90 miles outside of Chicago, Amanda attended Augustana College in Rock Island, Illinois where she received a bachelor’s degree in Speech Communication and Political Science. Although she initially planned to be an attorney, after interning at a law office in college, knew she was better suited for a career that allowed for more creativity and communication. After her first marketing/PR internship, Amanda was hooked. She was then drawn to the beautiful city of Chicago where she not only loves the abundance of business opportunities, but to the amazing culture, food and people.

 

“I have loved developing highly- targeted messages, and sharing those messages through public relations and social media strategies. One of the most fascinating things about this industry is the evolution of it,” Amanda expresses. “Just in my 5-year career, the way we communicate with customers has completely changed with the widespread use of social media and user generated content. I look forward to seeing what is to come and helping my clients navigate the changing landscape to their best advantage.”

 

Amanda learned about the opportunity with Tell Your Story because George Rafeedie, Founder of Tell Your Story, was the Managing Director at her first agency job at HSR Business to Business. They kept in touch over the years after George started his own agency, and when the opportunity arose, they both knew it was the perfect fit.

 

“I saw Amanda grow rapidly at HSR and her reputation for doing great PR and social media work grew tremendously after I left,” George said. “Once I saw I had the opportunity and clients to get someone like her on board to help craft and tell great stories, I had to go for it. I can’t be more excited about the work we are currently doing and will be doing for our clients. Keep an eye on us.”

 

Welcome Amanda!

Job Opening: Social Media/PR/Project Manager

This is exciting — we are hiring! As you probably know, our model is nimble and efficient. We don’t have any full time team members – yet – but have many dedicated contractors across the spectrum of marketing communications that help us do great work for our clients. But we’ve got to the point where we need a dedicated person to help us implement some of the great social media and PR opportunities that are in front of us. The plan is to take baby steps — here’s what we are looking for. If you know of anyone who may be interested, please send them my way. Thanks.

 

Social Media & PR Project Manager

 

Tell Your Story Brand Communications Inc. is looking for a 25+ hour-a-week Social Media and PR Project Manager to help support a few client initiatives. We are open to all levels of experience, but our immediate budget will probably limit us to hiring someone within the range of 0 to 3 years of experience, including graduating college students within a related major.

 

This would be an independent contractor (or internship) role that could expand to 40+ hours quickly. It could also turn into full time employment with Tell Your Story. The candidate would need their own laptop and ability to work remotely, however there will be shared office space availability.

 

We will be evaluating the following:

 

Project Management: We need someone who can help our team and clients get organized, get smarter and stay on time and within budgets. Knowledge of Word, Excel, PowerPoint, online social media tools and other programs to be discussed a requirement.

 

Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, summarize research and develop creative briefs.

 

Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for a few of our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Blogger and others to reach our target audience who are business decision makers. Must manage, tweet, post, retweet and make suggestions on a daily basis. Must manage our “conversation editorial calendar.”

 

Public Relations: We need someone who understands the basics of PR, media relations and how it integrates into social media and the overall marketing mix. Build media lists, write press releases, pitch media…etc. (This is not a huge priority, but a plus.)

 

Monitor and Measure and Report: Must be comfortable monitoring all activity, especially within social media, and report back on how our initiatives are helping us achieve our clients’ business goals.

 

About Us: Tell Your Story is a story-driven brand communications agency. We work with clients who want a nimble and efficient agency partner that can deliver on the expertise and resources necessary to develop, share and manage their great stories through marketing communications. Efficiently.

 

Visit us at www.tellyourbrandstory.com. Interested candidates should email George Rafeedie, Founder, at george.rafeedie@tellyourbrandstory.com.

Content: Reduce, Reuse, Recycle

In this short Tell Your Story interview at a recent social media gathering, IBM’s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this thinking to use at all kinds of companies, regardless of size.

 

In short, he is saying that most companies have all of the content they need to consistently share their compelling stories through social media channels. The content already exists in various forms — sell sheets, web sites, press releases, brochures…etc. You just need to be resourceful with what is already created and reduce, reuse and recycle. Then, if resources and budget allows, get creative with developing new content.