story development Tag

Getting To a Great Purpose for Powerful Storytelling

“I had a great day today.”   A simple sentence you may hear often. You may actually say it often. Or maybe not.   “I had a great day today.”   At the opening of our client's OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people, after a long day of work, to say, “I had a great day today.”   Say it. “I had a great day today.”   That struck me as an incredibly powerful and purposeful reason “why” a company exists. Especially for a company who uses data, analytics and psychology to determine success factors of specific specific people for specific jobs.   “I had a great day today.”   How many people can actually say that after a long day at work?   How many people can say that half the time after a long day of work?   Most of our lives is spent at work or worrying about work. So...

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Social Media PR

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

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8 Steps for Storytelling Success

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.   In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George.   He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose.   1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

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