story telling Tag

Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Watch Our Video Recap of Content Marketing World 2014 https://www.youtube.com/watch?v=gro1xK66wIE Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing.  And always has been.  So let’s drop the word content and call it Marketing World.  What do you think? Anyway, the name aside and with the spotlight shining on what we love to do as communicators, there is a golden opportunity to get back to concentrating on the fun and impactful side of marketing – developing and telling great stories.  The themes that resonated with me the most were around developing stories that are emotional, inspirational and aspirational.  We heard about developing an editorial mentality, and to think like TV producers and film directors.  We were challenged to think about the elements of a great story. And although one...

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Telling Your Story: The Importance of Media Training

Telling Your Story: The Importance of Media Training

 

CNN.
(8-17-2011).

You’ve carefully crafted your message and now you’re ready to spread the word. Now what?

 

Unfortunately, the ‘now what’ can be a purgatory for many companies, nonprofit organizations, and public figures’ messages. After identifying what you want to communicate it’s time to figure out how to do so. This is where one of the most vital services a public relations advisor offers comes into play. Media training can greatly add to the effectiveness of a PR campaign and is a must-know for any spokesperson or representative interacting with the media. So what is media training and how can it help you?

 

Media training often consists of a classroom training session where participants learn strategies to help them successfully communicate during on or off-camera interviews with reporters. There are few people who are completely comfortable being interviewed, which is why it’s so important to prepare yourself or your spokesperson to feel relaxed in a Q&A setting. Media training will teach you how to get your message across to your audience, will provide you with the confidence to answer unexpected questions, and can help you to keep an interview on-track so that your goals for the news segment or radio show are met.

 

My Industry Is Not On Social Media

Social Media Communications ChannelsThe next time someone tells you, “My industry isn’t on social media,” pause and kindly say:

 

“The last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.”

 

Sadly, the last time I had this opportunity, I chickened out.

 

Actually, the last time I had this opportunity, I should have walked out!

 

If I hear one more person say, “I’m not on Twitter because I don’t care what you had for breakfast,” I may throw my breakfast up onto my iPad. Or maybe even that person’s Blackberry. (Yes, a little dig.)

 

We’ve overused the term social media. To our detriment, business leaders of organizations both big and small, have actually listened to the social media hype. But they are still not getting it.

 

I believe the term “social media” and an even older term “new media” should be banished from our vocabulary. In today’s world, it’s all about content. Content, and good brand stories, aren’t only king, but they are the center of our universe.

 

“If companies want to engage, learn, share and grow, then they need to develop and share their stories and at least test out all channels of communications – from traditional channels to innovative channels maturing every day.”

 

Yes, social media channels have content that not all people care about. Like what I had for breakfast and where I “checked in.” But so do traditional channels like TV, print and radio. We learn to block out what we don’t want to hear and consume what is valuable to our lives.

 

I thought we came a long way over the last few years with the explosion of new communications channels, but some are stuck and will never get out of the mentality that they don’t need to develop and share their story for success. And that’s a shame, because those organizations have great stories to tell and audiences willing to listen. And buy.