storytelling Tag

WaterCooler TV Episode 2: Twisted Alchemy’s Kim and Scott Holstein

If you missed the launch of our new web series WaterCooler TV with partner FUNGI Media, you’re in luck: you’re only down two episodes to catch up on if you watch now! Our featured guests in Episode 2 are Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy. Hear their origin story, how their audience has evolved, and stick around to watch the masters concoct something delicious with their cold-pressed product. Episodes are released on Wednesdays and can be found at http://watercooler-tv.com/. Watch Episode 2 now: https://www.youtube.com/watch?v=KRQ_cD2QYyg ...

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Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said George Rafeedie, Co-Creator of WaterCooler TV and Founder of Tell Your Story. “Sadly, a lot of what we hear is a ton of blah, blah, blah.” During each 4-5 minute episode, Co-Creator of WaterCooler TV and Founder of FUNGI Media, Matt Cornelison talks to, and goofs around with, interesting guests filmed around a quintessential water cooler.   ”People need more fun in their lives, especially in the corporate world,” said Cornelison. “The show puts a spin on those cliché watercooler conversations.”   Early guests in WaterCooler TV’s first season will include Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy; Adam...

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Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

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Intern’s View: Tell Your Story Welcomes Lucy Dwyer

Hi! My name is Lucy Dwyer and I’m Tell Your Story’s new summer intern. I’m super excited to get hands-on experience in the world of PR, marketing and storytelling. I’m a rising junior in the Medill School of Journalism at Northwestern University where I’m majoring in journalism, minoring in sociology and pursuing a certificate in Integrated Marketing Communications. At school, I design and write for North by Northwestern, a student-centered magazine, and head up social media for Nine Lives, a storytelling podcast. I’m passionate about using my journalistic skills to build better brands.   Outside of school, I spend most of my time managing my Instagram account, @thefoodiefriend. As a long time lover of food, I started The Foodie Friend in 2015 as an outlet to post the numerous food photos I was accumulating on my phone. Today, I have more than 15,000 followers. I really enjoy exploring new restaurants in Chicago, interacting...

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Deep Thoughts: Why I Do What I Do

"Why do I do what I do? Plain and simple answer – I want people that I know and like to be happier and more fulfilled." It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and the purpose of what I do. And it all comes down to that simple idea -- I love to help people be happier and more fulfilled.   That’s my why.   The most recent example of that happened this past weekend with client MAXDigital at the National Automobile Dealers Association show in New Orleans.   Read about it in my post on LinkedIn Pulse: Why I Do What I Do....

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B2B Marketing Conference

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event.   It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

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Social Media PR

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

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8 Steps for Storytelling Success

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.   In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George.   He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose.   1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

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All the Feels: 14 Reasons Why Marketers Are in Love with B2B

The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry.   I know I’m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us.   1)  “It’s where the business is! And because we can.” – Jeffrey W. Hayzlett, Primetime TV & Radio Host, Chairman of the C-Suite Network   2) 3)  Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works.   4)  B2B purchases...

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