strategy Tag

WaterCooler TV Season 1

That’s a wrap! In February, Tell Your Story and FUNGI Media launched WaterCooler TV, a twist on your typical water cooler conversations, to highlight great stories in the business world. During Season 1, we hosted a variety of business leaders, marketers and founders, and chatted around the quintessential water cooler about everything from building community and franchising to self-driving cars, meteorology and more. Here’s a recap of Season 1:   Episode 1 | Smarketing 101 with Rebecca Oistad   https://www.youtube.com/watch?v=FOnRcPAqlsI   In Episode 1, we talked about marketing strategy, understanding your audience and putting what you’ve learned from past successes into practice for the future with Rebecca Oistad, VP of Marketing at TPC Training.   Episode 2 | The Juice on Twisted Alchemy   [embed]https://www.youtube.com/watch?v=KRQ_cD2QYyg[/embed]   Cheers to this episode with the Scott and Kim Holstein, co-founders of Twisted Alchemy! Hear about the inspiration behind their curated, cold-pressed juice biz and how it all began with a birthday party.   Episode 3 | Franchising...

Continue Reading

Content Mission Statement – Critical to Telling Your Story

As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating a content mission statement. For Tell Your Story, the development of a content mission statement as part of our strategic planning process has been critical to our ongoing work in developing content and being entrusted as social media community managers for our clients.   Here's a link to what the Content Marketing Institute said about content mission statements in 2015. Some good stuff in the article, but here’s our take.   If your overall marketing, communications and sales efforts are driven by purpose — why you do what you do — your content mission statement and subsequent content becomes...

Continue Reading