Tell Your Story Tag

For Organizations Who Care, Saying Nothing Not an Option

I had never seen this quote before. But it’s absolutely true. Neutrality sends a powerful message, whether you like it or not.   It almost seems trivial to write about something as important as this from a marketing perspective. But as a marketer, consultant and entrepreneur, I have an obligation.   Truthfully, I’ve struggled articulating this for some reason. While I’m not neutral at all – and rarely am on issues of social justice and oppression – this has been hard for me to communicate when I have had the chance in conversations with clients, business partners and friends.   But after a weekend of taking a deep breath and catching up with friends, many of them successful entrepreneurs and influencers, it comes down to this:   For organizations who care, saying nothing (and doing nothing) is not an option.   It used to be that businesses and organizations could sit back and believe it was not their role to...

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12 Ways to Optimize Your LinkedIn Profile

Are you utilizing LinkedIn to network, connect and boost your personal brand? When was the last time you updated your profile or shared a post?   With 610 million users, LinkedIn is arguably the most valuable social channel for professionals and B2B marketers. It isn’t just for job seekers. In fact, 8 out of 10 LinkedIn members drive business decisions. Hello professional relationships and new clients.   Not only does an active LinkedIn profile raise your own credibility, sharing your company’s content— in addition to what you are doing (and thinking about) in your professional life— boosts your company’s brand.   Check out this infographic for simple ways to improve your profile and tap into the power of LinkedIn.   Want to learn more about how to optimize your personal LinkedIn profile? We’re here to help. Tell Your Story offers both in-person and online workshops for teams of all sizes. Contact us for more info....

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What’s missing from your COVID-19 business communications?

In this time of uncertainty revolving around COVID-19, businesses and organizations of all kinds need to keep communications in the forefront as they navigate through the next several weeks.   Keep these thoughts in mind as you move forward.   Be open and transparent. We are all in this together and if you want to convey that as an organization, being open and transparent is goal number one.   Be responsive. You obviously want to provide accurate information, but being responsive in times like these is incredibly important, too.   Communicate with your people and their families first. They are your number one concern. You want them to feel like they are being communicated with often and taken care of. If that happens, they will give their best to you as an organization.   Take care of your customers. Any successful business takes care of the people that keep the revenue coming in. But in times like these, over-communication and...

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Twenty Thoughts for 2020

I started this post on January 3rd, but the life of George in 2020 is already hectic. Good, but hectic. So this is being published a little later than planned, but I hope valuable and entertaining, nonetheless. Here are my 20 thoughts to kick off 2020.   My entrepreneurial, marketing and life journeys are ever-evolving. For your amusement and pondering, here are 20 thoughts for 2020 that I currently have on these subjects. Be forewarned – my thoughts may change daily and I stray into some politics, too. Hope you enjoy. Everyone should be an owner at least one time in his or her life. Find a mentor (or several) and learn from their entrepreneurial journey and create your own. All you need is a passion or idea. Tons of capital not always needed. You - and only you - should define your own success as an entrepreneur. Don’t think the only...

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Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust with their audience to influence their behaviors.   To understand more about how to successfully utilize influencers for our clients, I headed to the first annual Association of National Advertisers (ANA) Influencer Marketing Conference in NYC in late November. During the jam-packed two-day event we heard from influencer marketing experts from companies like Jet Blue, Frito-Lay, SAP, Volvo, Clorox, and more.   I’ll share several takeaways from the conference but first things first:   What exactly is an influencer?   An influencer is a trusted voice who influences buyer decisions through an established social media following.   Influencers are typically categorized based on their audience...

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WaterCooler TV Season 1

That’s a wrap! In February, Tell Your Story and FUNGI Media launched WaterCooler TV, a twist on your typical water cooler conversations, to highlight great stories in the business world. During Season 1, we hosted a variety of business leaders, marketers and founders, and chatted around the quintessential water cooler about everything from building community and franchising to self-driving cars, meteorology and more. Here’s a recap of Season 1:   Episode 1 | Smarketing 101 with Rebecca Oistad   https://www.youtube.com/watch?v=FOnRcPAqlsI   In Episode 1, we talked about marketing strategy, understanding your audience and putting what you’ve learned from past successes into practice for the future with Rebecca Oistad, VP of Marketing at TPC Training.   Episode 2 | The Juice on Twisted Alchemy   [embed]https://www.youtube.com/watch?v=KRQ_cD2QYyg[/embed]   Cheers to this episode with the Scott and Kim Holstein, co-founders of Twisted Alchemy! Hear about the inspiration behind their curated, cold-pressed juice biz and how it all began with a birthday party.   Episode 3 | Franchising...

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LinkedIn Advertising: The Best B2B Targeting is Still the Cheapest

LinkedIn's InMail ad placement is nothing new – the platform has been delivering Sponsored InMails to their users’ inboxes for several years. But somehow, advertisers (and LinkedIn itself) still seem slow to recognize the power of this tactic. Advertisers and agencies often opt for the seemingly greater exposure of the LinkedIn newsfeed through the promotion of sponsored content. And while LinkedIn Sponsored Content has its place in any B2B marketing plan, the high Cost Per Click - $15 CPC anyone? - can quickly become cost prohibitive, closing that avenue for a lot of small business or B2B marketers under a tight budget.   Luckily, the exact same set of audience segmentation tools that underpin the highly competitive LinkedIn newsfeed targeting is also behind InMail targeting. The ability to target by job title, job function, industry, or essentially any piece of user provided profile information, coupled with some compelling ad copy and an...

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Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said George Rafeedie, Co-Creator of WaterCooler TV and Founder of Tell Your Story. “Sadly, a lot of what we hear is a ton of blah, blah, blah.” During each 4-5 minute episode, Co-Creator of WaterCooler TV and Founder of FUNGI Media, Matt Cornelison talks to, and goofs around with, interesting guests filmed around a quintessential water cooler.   ”People need more fun in their lives, especially in the corporate world,” said Cornelison. “The show puts a spin on those cliché watercooler conversations.”   Early guests in WaterCooler TV’s first season will include Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy; Adam...

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Tell Your Story Expands Digital Media, Lead Gen Capabilities

We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of marketers in a similar role.   We have known and collaborated with Joe for a long time. He builds on our capability of paid social media and expands us into search engine marketing, digital display advertising, and remarketing, as well as bolstering our overall planning and analytics capabilities.   While Tell Your Story has implemented broad digital media buying for years, especially social media buying, Joe brings a depth of knowledge and capability that greatly enhances our offerings. We have always been broad integrated marketers. With Joe on board it helps us think and implement on more of the...

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Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

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