#Twitter Tag

Social Media Advertising 101: How to Get Started

Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to “pay-to-play” in the social media game. Achieving stellar results organically is more difficult than ever as competition for eyeballs continues to increase, and various marketing research supports the notion that organic reach will be next to zero in the next few years.   Social media advertising, when planned, executed, optimized and measured correctly, is an effective way to: • Increase brand awareness • Extend content reach and help ensure content is served in the right place, at the right time • Promote thought leadership • Create engagement and dialogue among influencers and audiences • Drive targeted website traffic • Enhance SEO and build...

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“Click Farms” Become Global Business

For businesses just getting started on social media, looking to boost their profile, or heighten engagement levels, it can be tempting to purchase fake clicks, which can be purchased for as little as a half cent. While "click farms" have become lucrative in the social media industry, there is no upside for businesses who engage in this practice.   According to Twitter's Jim Prosser, "In the end, their accounts are suspended, they're out the money and they lose the followers."   Buying fraudulent clicks and follower accounts is a surefire way for businesses to lose all credibility in the social media world. Read on to learn how companies are cracking down on this trend.   "Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore 'click farms,' where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers."   Read the...

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What does #Twitter’s IPO mean for marketers?

[caption id="attachment_1684" align="aligncenter" width="288"] Source: Link[/caption] Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.  What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry?   With over 200 million users Twitter is hardly an underground experience, but people are speculating whether this IPO will finally push Twitter mainstream.  With “TWTR” flashing across the ticker, we think that those not currently engaging with this platform might be intrigued enough to sign up. Especially since the share price was announced at $26 and is now trading at $45 per share (as of 10:30 a.m. CST, 11/7/2013.) A whole new generation of consumers is paying attention to Twitter now and no doubt brands and marketers are strategizing on how best to connect and...

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Social Media Preview at the Chicago Auto Show 2013

Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message.   On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While decked out cars and the latest in automotive technology were prominently showcased, the power of social media was the focus and spotlight of the day.   In attempt to reach a bigger audience and promote the exciting schedule of events that cater to the media savvy, the Chicago AutoShow rebranded this day to a more Twitter-friendly, #SMP13 and #CAS13. As we walked around to each exhibit, it was hard to ignore the theme of new and innovative thinking, as each exhibit prided itself on being a “game changer” in the automotive industry.   Although there were many vehicles that were...

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