USG Tag

Tell Your Story Wins Business Marketing Association B2 Award of Excellence

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago       The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award.  Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation.  Our nomination told the story how we planned and carried out a content marketing campaign to communicate USG Corp.’s emergence from the recession to audiences that matter: Contractors. Builders. DIY-ers. Specifiers. Architects. Designers. Building products dealers and distributors. Employees. We worked to develop and share quality content to the USG community in locations across the U.S., Canada and Mexico.   [caption id="attachment_1927" align="aligncenter" width="300"] One example of social media activity surrounding USG's new brand identity and sponsorship.[/caption] [caption id="attachment_1936" align="aligncenter" width="188"] #USGBuildIt activity on Twitter[/caption] The B2 Awards is the Business Marketing Association’s premier, international b2b marketing awards program honoring creative excellence and the best in...

Continue Reading

NeoCon: The Ultimate Paradise for Architects & Designers

  If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart.   As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in.   Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

Continue Reading

Facebook & Ronald McDonald

We experienced something fun last week with our client USG Corporation. Several weeks ago, USG’s corporate Facebook page was on the verge of getting its 2000th fan and we wanted to celebrate by donating $2,000 to a charity. We had our Facebook fans vote from a list of worthy charities and the Ronald McDonald House Charities won. Last week we presented the check and took a tour of their new downtown Chicago facility, the largest Ronald McDonald House in the world. It was the first time that we were involved in a “big check” presentation, so we can check that off our list of accomplishments. And we had a great time getting to know this incredible organization.

Great Event: Innovation in Chicago

The Chicago Business Marketing Association luncheon this week (January 13) features innovation in Chicago with a panel of representatives from the area’s most innovative companies. Come here the stories of USG Corporation, Molex, InContext Solutions and SoCor Energy. The panel will be moderated by the founder of the Chicago Innovation Awards, Tom Kuczmarski. Find out more at Chicago BMA or LinkedIn.
Here’s a great video by the Innovation Award folks that tells the story of their 10 year history celebrating Chicago innovation.

@BMAChicago and check out all of our social media links here.

Great Event: Innovation in Chicago

 

What innovation would you like to see in the next ten years?Here’s what a few people had to say in Kevin Boehm’s 2010 Chicago Innovation Awards video.