NeoCon: The Ultimate Paradise for Architects & Designers

Creative Marketing Chicago

 

If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart.

 

As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in.

 

Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my time was spent in their booth. However, I did manage to explore some of the other exhibits—here are a couple of my favorite findings:

 

Steelcase: Global Posture Study & Gesture/ Task work chair.

 

Creative Agency Illinois

 

 

Steelcase conducted a global posture study in 11 countries, observing 2000 people in a wide range of postures and uncovered nine new postures as a result of new technologies and behaviors. The Gesture chair was designed specifically for how the human body interacts with today’s technologies. The orange one would be perfect for Tell Your Story folks!

 

Marketing Story Development

Denim Collection Marketing Services

Mohawk Group: Street Thread and Denim Collection (carpet)

 

Street Thread is inspired by the work of leading street artists and the collection is bold, bright and abstract.

 

Content Marketing Strategy

 

Denim Collection Marketing

 

 

The Denim Collection is inspired by none other than the timeless wardrobe staple.

 

 

Denim Marketing Business