Tell Your Story Wins Business Marketing Association B2 Award of Excellence

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago

 

TYS BMA B2 Award of Excellence

 

 

The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award.  Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation.  Our nomination told the story how we planned and carried out a content marketing campaign to communicate USG Corp.’s emergence from the recession to audiences that matter: Contractors. Builders. DIY-ers. Specifiers. Architects. Designers. Building products dealers and distributors. Employees. We worked to develop and share quality content to the USG community in locations across the U.S., Canada and Mexico.

 

USG Business Marketing Association

One example of social media activity surrounding USG’s new brand identity and sponsorship.

USGBuildIt Twitter activity

#USGBuildIt activity on Twitter

The B2 Awards is the Business Marketing Association’s premier, international b2b marketing awards program honoring creative excellence and the best in strategy and style. This year’s B2 Awards received nearly 1,000 entries submitted from across the U.S. and nine other countries. That’s a lot of b2b talent! We are thrilled to be recognized by the Business Marketing Association and honored to work alongside other great Chicago agencies in doing great work for USG Corp. Many congratulations to our friends, partners and peers who were also recognized!