“The story is everything.”

Kevin Spacey at Content Marketing World

Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote highlights for more words of wisdom from Kevin Spacey: