Deep Thoughts: Why I Do What I Do

Deep Thoughts: Why I Do What I Do

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“Why do I do what I do? Plain and simple answer –

I want people that I know and like to be happier and more fulfilled.”

It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and the purpose of what I do. And it all comes down to that simple idea — I love to help people be happier and more fulfilled.

 

That’s my why.

 

The most recent example of that happened this past weekend with client MAXDigital at the National Automobile Dealers Association show in New Orleans.

 

Read about it in my post on LinkedIn Pulse: Why I Do What I Do.

George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

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⚡ by Deeta
Online
March 17, 2025