Brand Identity
Designing a distinct brand
A unique, relevant brand identity is an important part of an organization’s story. Whether you need a complete overhaul or just a refresh, our experienced designers can develop a strong visual expression — logo, color palette, typography, voice, graphics — for your brand.
6 Steps of
Brand Identity Process
1
Creative brief
Getting aligned on the strategy, vision and what makes your brand unique
2
Logo exploration
Development of logo options for review and feedback; top 2-3 selected for refinement
3
Color palette
Exploration of different palettes applied to top logo contenders for review and feedback
4
Refinement
Selected logo and color palettes are nuanced for final approval
5
Brand elements
If applicable, typography, voice, photography direction and other brand elements are developed
6
Brand guidelines
Includes creation of a living document that helps ensure consistent usage of the brand