Business Marketing Association

Bringing the Olympic Marketing Story to You

EVENT ALERT: Chicago BMA. Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to register today for what is sure to be a sellout event! Bringing the Olympic Marketing Story to You A promotional commercial for the

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Chickens, Brand Architecture and Other Things I Learned at #BMAGROW

I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned: Chickens and Brand Architecture Just Don’t Mix You had me at chickens, but lost me at architecture. I loved the start of the presentation by BBN Global

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Stealing the Highest Form of Flattery?

If there is one thing we took away from attending the Business Marketing Association‘s Marketing Innovators Luncheon on October 12th, it’s that original ideas are overrated in the marketing world. The luncheon’s special guest and speaker, Dan Michelson, introduced the controversial idea. Michelson, Chief Marketing Officer at Allscripts, the most utilized electronic health record solutions

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Six Types of Networkers Everyone’s Met

Note: We originally developed a list of “types of networkers” in 2009 and were inspired to refresh and republish. It served as a great conversation starter at a recent Business Marketing Association Chicago event, and we think it can help people improve who they are as a networker.  It’s about to be that time of

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Tell Your Story Joins Daymarck in Las Vegas

This past week we packed our bags and headed west to support our client Daymarck at the 2011 National Association for Home Care & Hospice (NAHC) 30th Annual Meeting and Exposition in Las Vegas. The exposition, which took place from October 1st through the 5th, is the nation’s largest trade association representing the interests of

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