Enlivant

Story

Enlivant Senior Living is one of the largest providers of assisted living in the United States. Following an acquisition and rebranding in 2013, Tell Your Story was charged with launching the company’s social media presence to engage adult children/caregivers, seniors and employees. We were also tasked with lead generation for its local assisted living communities across the United States.


Action

Armed with a mission of “empower caregivers and seniors with information to lead a more fulfilling retirement,” we launched Enlivant’s social media presence across many social channels and a blog. We created a successful local Facebook advertising program that influences purchase behavior of adult children (usually the daughter) throughout Enlivant communities.


Results

We have grown Enlivant’s engaged social media audience to more than 18,000 caregivers, seniors, employees and industry influencers.

Our local Facebook advertising program has resulted in 170+ qualified leads and at least 4 move-ins equating to approx. $72,000/each in revenue per year.

Our activities on Facebook, Twitter, LinkedIn, YouTube, Google+, and a company blog has garnered:
• More than 75,000 website visits
• 11 million impressions
• 110,000 social engagements (like, comment, share, click, etc.)