L&W Supply is the distribution arm of USG Corp, delivering drywall and other building products safely and efficiently to contractors. We developed the following content mission statement to guide our activities: We develop and share content in order to help contractors focus on running and growing a profitable business.
We launched L&W’s social presence in January 2013 and currently manage all of their social channels, blogs, produce an internal newsletter and conduct media relations to the building products industry. We also supported their Team USA Olympic sponsorship in 2013/2014.
Our ongoing efforts have increased thought leadership, awareness and customer engagement among L&W Supply’s target audience of building contractors. L&W Supply’s social media audience has grown 2,000+% to more than 13,000 followers who are actively engaged. Content shared garners hundreds of social engagements, and is a top driver of traffic to the company blog and website.