As a drywall contractor, Trinity reduces obstacles for customers (general contractors) and team members so that we can all be productive, successful and fulfilled.
Drywall installers are judged on price. That is the deciding factor in many general contractor decisions to go with one drywall contractor over another. General contractors deal with headaches all day long from many different angles. We wanted to help convince them that with Trinity, the drywallers are no longer a headache.
Tell Your Story helped Trinity develop their purpose-driven messaging and story through internal and customer interviews, plus competitive messaging review. We also held an all-day brainstorm with executives to discuss their customers’ pains, Trinity’s claims and to develop out-of-the-box tactical recommendations to spread the Trinity story.
We reshaped the way Trinity goes to the marketplace by focusing on their customer’s pain points – obstacles created by sub-contractors. With Trinity, you don’t have to deal with drama. You have enough problems to deal with on the job site. We are here to be part of your solution for success.