Outsmarting Algorithms, A Chat With George, and SEO in the age of AI – October 2025 Storytime

Outsmarting Algorithms, A Chat With George, and SEO in the age of AI – October 2025 Storytime

Since 2009, Tell Your Story has been helping organizations develop & amplify great stories for business success. Enjoy the first edition of Storytime – Updates from Tell Your Story.

Algor-what? How Social Media Algorithms Work (And How to Outsmart Them)

Organic reach has been continually declining across platforms, and for 2025, it’s clearer than ever that brands can’t rely on it. The rules have changed. To stay visible, marketers must understand how algorithms work as well as how to be flexible. Learn more about what’s actually going on “behind the scenes” and how algorithms work.

A Walk-and-Talk with Our Founder

Get to know the Tell Your Story team! In our next installment of Humans of Tell Your Story, our fearless leader and founder, George Rafeedie, talks about the agency’s history, his go-to karaoke song, and his dream job of owning a Waffle House.

SEO Strategies in the AI Era

Traditional SEO techniques once guaranteed visibility, but search has changed. AI platforms like ChatGPT, Claude, and Perplexity now deliver direct answers. This shift means that conventional SEO tactics alone are no longer enough. To remain visible, your content must be designed in a way that allows AI systems to process, extract, and cite it easily. That’s where an AI-optimized content strategy comes in, built on both smart technical setup and strategic content creation.

Happy Halloween!

We’re celebrating one of the spookiest, most fun narratives of the year! Whether you’re crafting a captivating social media campaign or brewing up some buzz with a killer PR strategy, remember that a great story is always the secret ingredient. So, if you have little ones enjoying the holiday, or if you are old enough to remember when costumes consisted of suffocating plastic face masks, let Halloween bring out the child in all of us and have some good memories and stories to tell.

From all of us at Tell Your Story Inc., we wish you a day filled with treats, not tricks.


Storytime is published by story marketing agency Tell Your Story Brand Communications Inc. (TYS). Since 2009, TYS has been the alternative marketing partner for organizations of all sizes who have a great story to tell, but don’t have the resources to work with a giant marketing agency. We are integrated marketing communicators who develop and amplify great stories for business success. Our purpose is to bring great people together to accomplish things we wouldn’t be able to accomplish on our own. Let’s make something happen together.

George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

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⚡ by Deeta
Online
March 17, 2025