Since 2009, Tell Your Story has been helping organizations develop & amplify great stories for business success.
Why Reddit is the New Frontier for Brand Discovery
Reddit is now the 2nd most visited site in the U.S., above even Facebook. It plays a major role in how people research products, compare options, and validate decisions before buying. Reddit threads also rank in search results and increasingly influence AI-generated answers.
For brands, this creates a new path to discovery. Success depends on showing up in the right communities, contributing useful information, and building credibility through participation not promotion.
Why Every Founder Must Be a Marketer First
In our latest episode, George sits down with Scott Holstein and Mike Cavalier, two founders who have successfully scaled brands in the hyper-competitive food and confectionery space. They pull back the curtain on what it really takes to grow in a competitive market, from branding and licensing to execution and day-to-day decisions. The conversation also digs into why marketing is the foundation of every successful business, deeply influencing everything from initial product-market fit to how a brand ultimately lives in the mind of the consumer.
5 Ways Marketing Writers Should Use AI Responsibly
AI is now part of the writing process, but it works best as a support tool rather than a replacement for human judgment. For marketing writers, it can speed up research, surface ideas, and handle repetitive drafting tasks when used with care.
We’ve outlined five practical ways to bring AI into your writing process without losing what makes your content worth reading: the original thinking, the specific details, and the voice that only a human can bring.egist, Kira Perdue, breaks down why media coverage matters and how to maximize it for maximum impact
If AI Can’t Find You, Neither Can Your Customers
More than 35% of customers now start with AI tools instead of Google, and many stop at the AI-generated answer without clicking further. Visibility now depends on whether AI can understand and recommend your business.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) help shape that visibility by improving how AI systems interpret your content, services, and credibility signals. The goal? Make your business easy for AI to find, understand, and surface in responses.
Businesses that adapt their content and data structure will stay visible while others fall out of view.
Springboard – Get a Free AI Search Audit
Springboard is our new marketing package built for smaller businesses that want real visibility in AI-driven search without enterprise-level overhead. It combines decades of marketing experience with modern AI tools to move fast and stay cost-effective.
We’re offering a FREE AI Search Audit that shows how often your brand is cited or recommended in AI search.
We’re growing!
We’re hiring a Sales Manager to help launch and grow Springboard, Tell Your Story’s new monthly marketing program for small businesses. This role will own outreach and sales across Northern Illinois, focusing on service-based businesses like contractors, dental practices, and specialty healthcare. We are looking for a consultative seller with experience building a pipeline and closing recurring revenue. If you know someone who fits, please share or reach out at info@tellyourstoryinc.com.
Storytime is published by story marketing agency Tell Your Story Brand Communications Inc. (TYS). Since 2009, TYS has been the alternative marketing partner for organizations of all sizes who have a great story to tell, but don’t have the resources to work with a giant marketing agency. We are integrated marketing communicators who develop and amplify great stories for business success. Our purpose is to bring great people together to accomplish things we wouldn’t be able to accomplish on our own. Let’s make something happen together.
