Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Karen Walker, SVP of Cisco, presented on the art and science of creating emotional connections with customers this morning. As the b2b buying process continues to change, emotions are playing an integral role in the customer journey. […]
Emotions and the Customer Buying Process Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago More and more marketers are being asked to prove the impact marketing has on both the top and bottom lines. At BMA14 today, one of the 15-minute “Firestarter” sessions addressed the challenge of transforming marketing from a cost
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing, “It isn’t always about closing,
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing. There wasn’t a focus on business-to-business marketing; I didn’t even know it existed. Fast forward a certain number of
Business to Business is not Boring to Boring #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award. Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation. Our nomination
Tell Your Story Wins Business Marketing Association B2 Award of Excellence Read More »
April 27 is National Tell a Story Day, which to us ranks above National Take Your Dog to Work Day and maybe even National Coffee Day in terms of magnitude. It’s a day to celebrate the art of storytelling and is designed to get people telling, sharing, and listening to stories. We develop and tell
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This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I’ve loved keeping in touch with him since and am proud to serve
Visiting Professional for the Week Read More »
