national conference

Be More BMA15

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to […]

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BMA15

Top 10 Takeaways from Day 2 of #BMA15

There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are

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BMA15 Be More

Top 10 Takeaways from BMA15 Chapter Leader Day

No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog

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Fundamentals Don’t Change; But You Need to Get With It!

Great job by the national Business Marketing Association national conference organizers who pulled this off in Chicago back in June. The iconic “Man in the Chair” ad was acted out and updated for today’s times. Everything the “modern” executive says is incredibly true in today’s social media world. Whether you are a big company, small

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