what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Tell Your Story and SVM at SHRM 2013

This week the Tell Your Story team was at SHRM, which stands for Society for Human Resource Management, to support our client, SVM.  In this video, George talks about the show and SVM's new purposeful message about driving and rewarding positive behavior.  Check it out!   Tell Your Story and SVM at SHRM 2013   Tell Your Story is at SHRM 2013 with our client SVM. In this video, George Rafeedie tells you about SVM's rewards programs incentivizing gift cards to motivate employees and reward customers. ...

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NeoCon: The Ultimate Paradise for Architects & Designers

  If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart.   As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in.   Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

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Sometimes You Need a “Get to the Ball” Strategy

It’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career.   Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it. But I do love seeing my boys (8 and 5 years old) in competition and running out there. One day, I get asked to help out the main coach at practice. I was hooked.   My soccer coaching skills consist of a little stretching, some fun, humor and a lot of energy focused on one thing – “get to the ball!” For pre-K to second grade, it has worked out well. I have a great winning percentage, happy boys and appreciative parents who give me gift cards at the season-ending pizza party.   [caption id="attachment_1426" align="aligncenter" width="300"] The Red Lightening posted...

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Tell Your Story Shares Rebranding Advice with NBC Chicago’s Inc. Well

Tell Your Story founder George Rafeedie took a turn as guest blogger for Inc.Well, a Chicago how-to business blog, giving some good rebranding advice.   When faced with revamping brand identity, businesses large and small will find these tips valuable. At the core, it is knowing your message and purpose – your story – that will keep your brand successful, and your customers happy.   Read what George had to say here: How to Revamp Your Brand without Losing (and Confusing) Customers...

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My First Time at BMA National

  I was fortunate to be one of nearly 800 B2B marketers to attend BMA Blaze, Business Marketing Association’s National Conference last week in Chicago. It was my first time attending the entire conference and boy was it jam-packed full of energizing education sessions and— of course— lots of networking and fun.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 4 takeaways over the 3-day event.   1)   We’re all in sales. Get over it. During Dan Pink’s fantastic keynote he shared the top words people associate with sales and not surprisingly they aren’t pretty: yuck, smarmy and sleazy. But we all spend time in our jobs convincing or persuading someone… in other words sales. Gone are the times of the typical sleazy car salesmen though. We have gone from “Buyer Beware” to “Seller Beware.” Today, buyers are well-informed, have more choices and plenty...

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The Chicago Tribune Honors Boston Marathon Tragedy With Heartfelt Ad

On April 15th, 2013, the eyes of the world turned to the Boston Marathon as tragedy engulfed a day of tradition and celebration. In the wake of the bombings, social media erupted as the nation turned to the Internet desperate to connect for more information, reassurance, and to check on friends and family. What to do during a tragedy such as the events that occurred at the Boston Marathon is always a delicate and difficult situation for the media.   While thoughts, prayers and condolences seemingly overtook social media sites, one of the most memorable and genuine responses came from an unlikely source- The Chicago Tribune. Plastered on the front page of the Sports section, The Tribune honored Boston by connecting both cities through their love and dedication of sports. In the world of sports, to cheer for the rival is unconventional and unheard of, but with over 11,000 likes, 12,000+ shares, and...

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Tell Your Story Visits The Alamo

We love going to trade shows with clients for various reasons. Earlier this year we were in San Antonio with clients USG Corporation and L&W Supply. We work hard when we go to trade shows, but we also try to have a little fun, too.   Tell Your Story Visits The Alamo   Tell Your Story took some time out from the INTEX Show in San Antonio, Texas to visit The Alamo. ...

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Facebook’s Revamped News Feed and Your Content Strategy

[caption id="attachment_1339" align="aligncenter" width="300"] Source: Facebook[/caption]   What does Facebook’s revamped News Feed have to do with your brand? Everything.   Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity when developing their content marketing strategies. Facebook’s redesigned News Feed is an attempt to simplify and reduce clutter, allowing the user to focus more on stories and people that are top-of-mind. According to Zuckerberg, Facebook’s mission for the News Feed is to be like a personalized newspaper with customized content (Newsroom.fb.com). With these changes slowly rolling out, how can companies take advantage of the new design for their own Page?   Here are some of Tell Your Story’s tips for creating valuable content your fans can identify with.   Less is more. Photos are the most...

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Tell Your Story Welcomes Nicole Benzer

We are excited to bring Nicole Benzer aboard as a PR and Social Media Specialist. In this newly created role, Nicole will assist our team with public relations and social media efforts on behalf of clients and Tell Your Story.   Prior to joining Tell Your Story, Nicole worked as a public relations account executive for Sanderson & Associates, an agency that specializes in B2B franchise development and lead generation. During her time at Sanderson, Nicole managed seven national accounts which included building strong relationships between her clients and the media, in addition to increasing brand awareness throughout their franchised markets, respectively.   Nicole brings her enthusiasm and fascination of the power of the written word to her position at Tell Your Story. A lover of reading and writing, she enjoys blending a brand’s unique message with a well-written story that engages readers, ultimately creating a tie between company and consumer.   A Michigan native, Nicole...

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