Our latest overview presentation on our purpose, work and how we make things happen.
Our latest overview presentation on our purpose, work and how we make things happen.
I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned:
Chickens and Brand Architecture Just Don’t Mix
You had me at chickens, but lost me at architecture. I loved the start of the presentation by BBN Global Network, Bader Rutter and Pfizer Animal Health about Global Brand Activation. Pfizer Animal Health’s poultry business embarked on developing a global brand and they started out by using great visuals in their presentation evoking affection and emotion about what they do. Then they got into the brand architecture and positioning mumbo jumbo language and hard-to-read slides and lost me. Then again, maybe it was too early after a late night at Red Head Piano Bar.
Consistent Quality Networking is Key to Career Happiness
I’ve had the great opportunity to attend many national BMA conferences. I am involved on the local level and have always worked for companies who believe in the value of the organization. Over the past four days, it was confirmed to me that the ones doing the right amount of networking consistently over time are the ones who are most successful and happiest with their careers. BMA gives B2B marketers that forum.
Hi! I am happy to report that I am Tell Your Story Brand Communications’ newest team member. Every once in awhile, I’ll share my point of view on different topics in the world on the blog for your (and my) enjoyment. Now, I’ll tell you a little about myself…
With my college years quickly coming to a close, my life is about to be thrown for a loop. Not only will I be done with college, but the idea of a “big girl” job will not be so far off. After graduating with a double-major in Public Relations and Communication, I hope to gain a public relations or marketing communications position working at an agency or in-house for a corporate brand.
In my spare time, I love to run and exercise – especially when Chicago decides beautiful weather is appropriate. Due to being a bit of a bookworm, I suppose reading is where my love for writing came from.
My public relations experience all started when I was selected to be a consumer marketing intern at the reputable GolinHarris international public relations agency. Completely overwhelmed and intimidated at first, I quickly learned the ins and outs of public relations by working on several clients in the food industry. At GolinHarris, I wrote media materials such as press releases, pitches, fact sheets, and corporate announcements. I even got to do some writing for a corporate web site, which was awesome. Needless to say, I fell in love with public relations as a whole and never looked back.
So, this is what brings me to you and Tell Your Story, i.e., a love for public relations and a desire to show you what I can do. I hope to bring everything that I’ve learned both in work experience and class work full circle so that my work produced here is the best that it can be. That being said, I’m excited for this opportunity and cannot wait to get to work.
Hi! My name is Emily Higgins and I am a new intern for Tell Your Story. This is the first step in building my post college career and I’m very excited about this opportunity to assist George, Amanda and the Tell Your Story team in the unique and personal way they promote their clients’ brands.
I am currently a senior at DePaul University where I am studying for a degree in Communications and Media. However, where I started is far from where I am now. Over the past three years, I’ve had a variety of experiences, beginning with attending the University of Mississippi (Ole Miss) my freshman year.
I packed up and moved south in hopes of branching out and experiencing something new. Over the course of that year, I had many incredible experiences including the legendary football atmosphere, getting a taste of a very different culture, and had the opportunity to get a first-hand experience at the 2008 Presidential debates between Barack Obama and John McCain that took place on campus.
Although Ole Miss was everything I had imagined and more, I found that you can take the girl out of the city, but you can’t take the city out of the girl. I yearned to be back in the Midwest where I missed deep-dish pizza, Lake Michigan, fellow Bears fans, and shopping along Michigan Avenue— some of the things that make Chicago the best city in the world, and made my decision to transfer to DePaul easy.
In my spare time I am a volunteer at PAWS Chicago, a local animal shelter, where I help promote the idea of adoption and goal of creating a No Kill Chicago for stray and abandoned pets.
My major in Communications and Media at DePaul has piqued my interest in business communications, and I am eager to express my creativity and enthusiasm through my work at Tell Your Story!
Feel free to email me at firstname.lastname@example.org
Marketing with Online Video A companion piece to a blog entry we've been working on, this video is meant to touch on some important aspects of using more video tools in today's world.http://torquelaunch.com Great post and video from our friends at Torque about the growing importance of video in your marketing mix. Video and The Web...Continue Reading
Quick video on creative things being done at trade show Coverings 2012 with Tell Your Story client USG Corporation.
Our team is gearing up for back-to-back trade shows this week and happened to come across Hubspot’s timely article, “Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants.” The article reported a shocking statistic – 80% of companies don’t even follow up with leads after trade shows.
How can that be? With every wise business person shouting, “NETWORK!” from the rooftops, how are marketers ignoring this advice when it comes to the biggest networking opportunity there is — face-to-face live events.
If you jump on over to Hubspot (link above) they’ve outlined in detail how attendees, exhibitors, speakers, and event hosts can take full advantage of these opportunities. Here are three quick tips we’ve developed:
How are you getting your ROI for live events? We’d like to hear your methods of maximizing your investment of time, money and energy by fostering relationships that last past the showroom floor.
You’ve carefully crafted your message and now you’re ready to spread the word. Now what?
Unfortunately, the ‘now what’ can be a purgatory for many companies, nonprofit organizations, and public figures’ messages. After identifying what you want to communicate it’s time to figure out how to do so. This is where one of the most vital services a public relations advisor offers comes into play. Media training can greatly add to the effectiveness of a PR campaign and is a must-know for any spokesperson or representative interacting with the media. So what is media training and how can it help you?
Media training often consists of a classroom training session where participants learn strategies to help them successfully communicate during on or off-camera interviews with reporters. There are few people who are completely comfortable being interviewed, which is why it’s so important to prepare yourself or your spokesperson to feel relaxed in a Q&A setting. Media training will teach you how to get your message across to your audience, will provide you with the confidence to answer unexpected questions, and can help you to keep an interview on-track so that your goals for the news segment or radio show are met.
The next time someone tells you, “My industry isn’t on social media,” pause and kindly say:
“The last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.”
Sadly, the last time I had this opportunity, I chickened out.
Actually, the last time I had this opportunity, I should have walked out!
If I hear one more person say, “I’m not on Twitter because I don’t care what you had for breakfast,” I may throw my breakfast up onto my iPad. Or maybe even that person’s Blackberry. (Yes, a little dig.)
We’ve overused the term social media. To our detriment, business leaders of organizations both big and small, have actually listened to the social media hype. But they are still not getting it.
I believe the term “social media” and an even older term “new media” should be banished from our vocabulary. In today’s world, it’s all about content. Content, and good brand stories, aren’t only king, but they are the center of our universe.
“If companies want to engage, learn, share and grow, then they need to develop and share their stories and at least test out all channels of communications – from traditional channels to innovative channels maturing every day.”
Yes, social media channels have content that not all people care about. Like what I had for breakfast and where I “checked in.” But so do traditional channels like TV, print and radio. We learn to block out what we don’t want to hear and consume what is valuable to our lives.
I thought we came a long way over the last few years with the explosion of new communications channels, but some are stuck and will never get out of the mentality that they don’t need to develop and share their story for success. And that’s a shame, because those organizations have great stories to tell and audiences willing to listen. And buy.