This past week we packed our bags and headed west to support our client Daymarck at the 2011 National Association for Home Care & Hospice (NAHC) 30th Annual Meeting and Exposition in Las Vegas. The exposition, which took place from October 1st through the 5th, is the nation’s largest trade association representing the interests of home care professionals.
We spent the week speaking with home health care professionals from across the country about the challenges they face in their industry and how Daymarck can help. Founded in 2007, by Nick Dobrzelecki, Daymarck is a remote medical coding company that aims to make the coding process as pain-free as possible for home health agencies. In a nutshell, Daymarck takes care of the coding and paperwork so that home health care workers can focus on what really matters – patient care. Intrigued? Watch the video we created for Daymarck for more information on how it all works.
In addition to attending, Tell Your Story’s efforts for the NAHC Conference included:
- Creating Daymarck’s booth and all marketing collateral in-booth
- Conducting media relations, meeting with industry reporters to secure Daymarck coverage in the news
- Tweeting, Facebooking, and blogging before, after and during the show, including capturing photos and videos from the show floor
- Developing press releases about Daymarck news
- Creating a survey on an industry hot topic which resulted in hundreds of responses
- Developing promotions and giveaways to drive traffic and engagement
- Sending e-blasts about NAHC activities and Daymarck news
- Creating a direct mail piece driving traffic to the booth
- Supporting sales efforts with message development for sales team, follow up strategy and overall direction
This is just some of the latest work we’ve done for Daymarck. We’ve helped grow this startup over the past 2.5 years during which we developed and executed a full integrated marketing communications plan to build their brand in the home care industry, drive leads and support sales. We are true partners in their effort to improve the home health industry one code at a time.