what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.


SANJEEV: As we sit in the airport contemplating our 15 hour flight across the world, I am thinking about a past that is so much a part of my future. I return to the streets I grew up in, with George, introducing him to the food I ate and loved, and the people that are family. This journey should be interesting as we mix business and pleasure and indoctrinate George in the ways of India.

Send us your thoughts and questions

We have a great opportunity while in India to get a first-hand view of our partners' operations and how they work with agencies around the world, including in North America. Next Monday night, we will be seeing how the team in Bangalore works seamlessly with an agency in Canada on various print design production projects. While we are there, we have a few questions that we want answered and a few things we want to see in action.   We would love to answer any questions you may have on the process, challenges, opportunities and other things that may cross your mind when thinking about global creative resources. So please e-mail us at dothingsdifferently@bluesilverinc.com or leave a comment on this site....

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Why we are going to India

So why are we going to India? Let’s start here.


BlueSilver is a marketing consultancy that uses a variety of resources to help develop and execute marketing and marketing communications plans. BlueSilver founder, Sanjeev Ahuja, and I (George Rafeedie) serve all kinds of roles for our clients including high level consultants, account executives, collaborators and integrators of marketing resources. We have a network of designers, writers, programmers, PR professionals and interactive experts in the United States we use regularly. We also have a strong strategic partner with Bangalore, India-based Basil Communications. Basil helps us execute many print design production and programming tasks on behalf of our clients. In addition, we represent Basil in the United States and introduce their leadership and capabilities to agencies and organizations who want to explore using global resources.


This specific trip will serve many purposes, but the main reason is to visit Basil with an agency from the United States who is interested in exploring Basil’s capabilities in more detail.