what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Watch Our Video Recap of Content Marketing World 2014 https://www.youtube.com/watch?v=gro1xK66wIE Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing.  And always has been.  So let’s drop the word content and call it Marketing World.  What do you think? Anyway, the name aside and with the spotlight shining on what we love to do as communicators, there is a golden opportunity to get back to concentrating on the fun and impactful side of marketing – developing and telling great stories.  The themes that resonated with me the most were around developing stories that are emotional, inspirational and aspirational.  We heard about developing an editorial mentality, and to think like TV producers and film directors.  We were challenged to think about the elements of a great story. And although one...

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BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team was on-site for the duration of the conference, working to share the most valuable takeaways with our audience through a series of blog posts and live-tweets. Check out our dispatches from BMA14 below!   You Should be Proud of your BMA Chapter Leaders    By: George Rafeedie       Tell Your Story Wins Business Marketing Association B2 Award of Excellence   By: Ellen DePodesta   #BMA14 From Afar   By: Angi Day   Mobile Marketing Lessons from Facebook at #BMA14   By: Amanda Pollard   Business-to-Business is not Boring-to-Boring   By: Erin Neal   The Art of Social Selling #BMA14   By: Erin Neal   Taking Marketing from a Cost Center to a Revenue Center   By: Ellen DePodesta   Tripling Down at #BMA14   By: George Rafeedie   Watch...

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Tell Your Story Moves Into Historic Civic Opera House

  The Tell Your Story office has moved, and we love our new location! In February, we relocated to the historic Civic Opera House at 20 N. Wacker. Built in 1929, it’s home to the second-largest opera auditorium in North America and is considered one of the world’s most beautiful.   Within this remarkable space, we work out of the Central Coast office, a dynamic and creative environment that keeps us inspired. Not to mention, the office is located on the 33rd floor, which offers hard-to-beat views of the city. The building also includes an outdoor deck attached to the back of the building, right along the river. It is perfect for lunch on a nice day or even as an extra working space if we want to get out of the office and enjoy the warm weather. We are excited to continue working out of such a historic building and innovative office space!   [caption id="attachment_2201" align="alignleft"...

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A Word from our Intern

Hi, everyone, Annie Beard here! I am a Senior Strategic Communication major at Ohio University, and I am interning with Tell Your Story this summer.  I met George while he was spending time at Ohio U. as the Visiting Professional of Public Relations at the E.W. Scripps School of Journalism. After a few weeks of follow-up emails and calls, I found myself in Chicago working alongside the amazing Tell Your Story team!   It has been great so far, and I have already learned so much from these PR Pros. I have gotten a lot of hands-on experience with social media, blog writing, competitive audits, press releases and writing content for newsletters—basically everything that a PR nerd, like myself, could hope for!  I have also been working closely with George on CoWorkers, the co-working space he co-founded. (That’s a lot of co’s).  It has been a lot of fun getting to know...

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Tell Your Story Staffing Up to Tell More Stories

  In recent months, Tell Your Story has welcomed two new team members - Ellen DePodesta and Erin Neal. We can’t be more excited to have their expertise complement what we’re up to at Tell Your Story. And our clients agree.   Ellen DePodesta  Ellen has more than 20 years of experience in the B2B PR and marketing world with agencies in Chicago, Los Angeles and Cincinnati.From this experience and her work with heaps of clients, she has plenty to show for it. She has placed client stories in dozens of top-tier media outlets and news websites, and her clients have presented at national and global conferences and received honors and awards in workplace environment, business ethics, marketing campaigns and product innovation. Ellen has earned APR professional accreditation from the Public Relations Society of America, following in her parents’ footsteps, both accredited members of PRSA. She holds a Bachelor of Arts degree in journalism...

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Healthy Habits at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning after the evening events of the conference.   Walking in to day number two of BMA14, I was pleasantly surprised to listen to several corporate discussions on healthy lives and the impact on your work quality and productivity.   I love fitness. I love healthy eating. I also love my fair share of fast food and pizza. I knew I needed to pay attention. I have been just talking about health and not doing much about it.   Tell Your Story is definitely a supporter of healthy active lives for team members, which I am very grateful for and just need to become...

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Joe McCormack on Profound Brevity

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago [caption id="attachment_2049" align="aligncenter" width="300"] Joe McCormack presents at #BMA14[/caption]   [caption id="attachment_2050" align="alignleft" width="122"] Joe McCormack[/caption] Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain.   One of my favorite sessions at #BMA14 was led by Joe McCormack, Managing Director, Sheffield Marketing Partners, and author of Brief. His point? Go deep, but keep it simple. We're all too busy for long-winded, blustery talk. No one's going to listen if you go on too long. People will tune out. Your email will be deleted.   There's a difference between superficial brevity, when you just don't know that much and therefore you have to keep it short; and profound brevity, when you know your subject so well, you're able to distill it down to the essential facts and talk...

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Emotions and the Customer Buying Process

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   [caption id="attachment_2041" align="alignright" width="100"] Karen Walker, SVP of Cisco[/caption] Karen Walker, SVP of Cisco, presented on the art and science of creating emotional connections with customers this morning. As the b2b buying process continues to change, emotions are playing an integral role in the customer journey. Karen noted that nearly 60% of b2b buyers go to social communities to find information on a brand or product and nearly 85% use social media during the buying process.   A brand is really an emotional connection someone has with a product or service and surprisingly, b2b buyers are more emotionally connected to brands than b2c customers. This makes sense when you consider the risk, time, money and overall consequences involved in a b2b purchase.   What does this mean for marketers? Many things but the bottom line: we need to...

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Marketing So Good Your Customers Would Pay For It

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. Pretty aspirational right?   Jay gave three great examples of “Youtility” in action:   1)   Columbia came out with a knot-tying app. They don’t sell rope. They could have come out with an app that helps you choose a jacket. But how useful would that be?   2)   In Montreal, leases all end on the same day of the year, creating a massive moving day. Ikea tapped into this by giving out free boxes around the town. Guess what? Their sales increased by 25%.   3)   Jay said his favorite example of Youtility is the app RunPee. The app tells you when the best time...

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#IamGenC

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the YouTube generation, is not defined by your birthdate, but rather your mindset (yes Baby Boomers you can be a Gen C'er too!). The C stands for connection, creation, community and curation. The YP presenters painted a vivid picture of who Gen C is and how you can reach them. Here are a few highlights:   They create 100x more content than you can. So hand over the microphone and listen up! They know more about you than you think. So be found! They check reviews and with their peers before making a buying decision. What will they find...

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