This great article states that "nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline."
The phrase integrated marketing is one of those overused terms, as is content marketing. However, this study shows that more and more, integration of owned media and paid media is crucial. At Tell Your Story, we integrate earned PR media, too.
We are not sure why the SEM integration percentage isn't the same as SEO. Perhaps budget, but we have found that content, SEO, SEM and earned PR go hand-in-hand when thinking about and executing marketing plans to tell your clients' great stories.
Read the source article at Econsultancy...
We all know that networking is a key factor to success, whether you're a recent grad or someone with years of experience. But there's more to it than collecting business cards. At its heart, networking is about connecting on a personal level and building relationships, but in a room full of strangers that may not always be easy. That's why we love this Inc article that discusses six simple - but very effective - habits of the best networkers, starting with something as easy as "smile." Read more here:
Read the source article at inc.com...
Stories Shared With a Mentor
A Rick Segal tribute video from George Rafeedie. Read blog post here:
I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal.
Rick is one of the founders of HSR Business to Business, which now goes by the name of gyro. He is leaving the agency business to a higher calling of teaching at Bethlehem College & Seminary.
Rick gave me two life-changing opportunities that helped shape me and guide me toward what I am today -- fulfilled.
After nearly 20 years of knowing someone and 8 years reporting to them, a lot of stories emerge.
There was the story of the stolen sausage.
And of the Irishman and the turkey.
And who can forget the quote from the cleaning crew that helped guide our work ethic philosophy?
Of course, I couldn't leave out Boutros Boutros Ghali or Frank Bettger.
We're talking about our very own Amanda Pollard, who's expecting her first child in February.
If you know Tell Your Story, you know Amanda. She was the agency's first full-time employee and is an award-winning marketing and social media powerhouse who plans and executes some of our most visible and successful client campaigns.
As she prepares for her pending arrival, the Tell Your Story team threw her a surprise baby shower to send her off in style. And speaking of style, you should see the adorable nursery she and her husband Ben designed and furnished in anticipation of their coming arrival.
Please join us in wishing Amanda and her family the very best during this exciting time!...
For businesses just getting started on social media, looking to boost their profile, or heighten engagement levels, it can be tempting to purchase fake clicks, which can be purchased for as little as a half cent.
While "click farms" have become lucrative in the social media industry, there is no upside for businesses who engage in this practice.
According to Twitter's Jim Prosser, "In the end, their accounts are suspended, they're out the money and they lose the followers."
Buying fraudulent clicks and follower accounts is a surefire way for businesses to lose all credibility in the social media world. Read on to learn how companies are cracking down on this trend.
"Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore 'click farms,' where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers."
A big admission, but true. That's for sure.
"Google Inc. Executive Chairman Eric Schmidt said missing the rise of social media was the biggest mistake he made at the world’s largest search-engine operator."
Read the source article at Bloomberg...
As we head into 2014, keep this great thought in mind.
"If your employees are working towards something important and meaningful, they will be motivated to come to work and more loyal to the team and mission."
At Tell Your Story, we have had the privilege of helping companies come up with a great message based on purpose. We also help companies with existing or developing messages get their stories out to the people that matter. These messages are just as powerful internally as well as externally and help set a great foundation for marketing communications activity.
Read the source article at Business Insider...
This is our first day using the Curata publishing platform for our blog. Wish us luck! Here's an article that describes five great content marketing tools. A little old, but still good information. We'll tell you how our Curata experiment goes for us and our clients.
Content marketing can be a challenge for anyone because it takes more time and effort than we ever thought. Here are a list of professional tools for content curation, distribution and syndication using your or third party content on the web.
Read the source article at Brands With Fans Blog...
We are looking for a full time Social Media and PR Specialist to join our team. We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role. The candidate would need the ability to work remotely, however, there will be shared office availability. Benefits would include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.
We will be evaluating candidates based on the following criteria:
Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like building products and trucking and financing and technology and home health care, and more. There is also opportunity for sports/sponsorship social media and PR work. The candidate must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop...