I can’t get enough of this video from social media and SEM/SEO optimization software company, HubSpot. It’s not just entertaining — very entertaining, actually — but it has an incredible message about the power of social media and generating leads. The video’s point is that old school outbound calling and direct marketing don’t work anymore by themselves. You need to create interesting content about your industry and share your points-of-view that your customers and prospects will want to read and view. The HubSpot software isn’t for everyone — I’ve never utilized it fully — but the message that they preach through their own PR and social media efforts resonates anyway — and should inspire those who aren’t in the social media game to develop their own interesting stories and start sharing those stories consistently through social media. (Or combination of social and traditional forms.)