Agencies and media companies need to adjust, this article states, to the ever-growing ability of marketers to communicate directly to customers and prospects. Kind of surprising this article is being written in this day and age, and not 10 years ago. We started BlueSilver because things have changed and are ever-evolving. Marketers need resources, both agencies and media outlets, to change with the times.
The article has more implications for media companies. Most marketers still need agencies to help them communicate creatively and effectively, even if it is directly with the customers. But they need them to be more efficient and creative on how to deliver both top thinking and execution resources.
Here’s a link to the article. BlueSilver is quoted.