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TYS One North Enhance

Tell Your Story and One North Enhance Partnership

For almost two years, our team at Tell Your Story has partnered with digital marketing agency One North Interactive on a variety of projects. Today we are announcing that One North has made a strategic investment in Tell Your Story in order to offer both of our client organizations a full range of digital marketing services.   This partnership further solidifies both of our agencies’ positions serving the unique needs of B2B and relationship-based organizations. For One North, it gives them the storytelling and content marketing capabilities that many current and prospective clients need in their overall marketing mix. For Tell Your Story, we gain One North’s second-to-none digital, technology and strategy know-how to better serve our clients.   We believe great partnerships are formed when each organization can build upon each other’s strengths. One North’s strengths lie in creating extraordinary interactive experiences that deepen the relationships between businesses and their most important audiences. Tell...

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George Rafeedie Story on Bootstrapping

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story.   Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success.   George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth.   Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR.   ...

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Top 5 Themes at #BMA15

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to strive for improvement in all areas. After attending dozens of sessions and combing thousands of posts on Twitter over the past few days, these 5 themes seemed to rise time and again for marketers looking to Be More. Customer experience and satisfaction is the catalyst for all marketing initiatives, but great customer service isn’t enough anymore. Experiential marketing is becoming the norm and successful brands are learning how to deliver exceptional experiences to their customers. Employees are the foundation and support system for customer loyalty, acquisition and retention. Every brand, regardless of industry, should make employee...

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Top 10 Takeaways from Day 1 of #BMA15

[caption id="attachment_3175" align="aligncenter" width="400"] Google's Jim Lecinski presents at #BMA15 Photo Credit:[/caption] The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply to our b2b marketing programs and careers. The conference has our entire team inspired and energized to “Be More.” Here are our top 10 takeaways from Day 1 of BMA15: [caption id="attachment_3177" align="alignright" width="325"] The number of B2B searches has tripled in the past two years. Photo credit:[/caption] Millennials now make up almost half (46%) of b2b buyers. Reach them via mobile and video, or get left behind. Data, data, data! We don't need more dashboards, we need insights to guide decisions. There’s...

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Tell Your Story Brings Home Social Media Gold

  [caption id="attachment_2714" align="aligncenter" width="640"] Nicole accepts Tell Your Story's Gold Tower Award[/caption]   Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing.   [caption id="attachment_2708" align="alignright" width="168"] George shows off our Social Media Gold[/caption] [caption id="attachment_2706" align="alignleft" width="300"] Nicole and Erin at #BMAtower[/caption] Our winning social media program helped USG tell the story of their new brand identity and Team USA sponsorship through employee Brand Ambassadors. Tell Your Story worked to utilize the Brand Ambassadors as a team of social media champions whose exponential reach spread the word throughout the organization and externally to customers and influencers.       [caption id="attachment_2705" align="alignleft" width="300"] Ellen, Nicole and Amanda celebrate #BMAtower Gold[/caption] This wasn’t the only award our team received for USG...

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BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team was on-site for the duration of the conference, working to share the most valuable takeaways with our audience through a series of blog posts and live-tweets. Check out our dispatches from BMA14 below!   You Should be Proud of your BMA Chapter Leaders    By: George Rafeedie       Tell Your Story Wins Business Marketing Association B2 Award of Excellence   By: Ellen DePodesta   #BMA14 From Afar   By: Angi Day   Mobile Marketing Lessons from Facebook at #BMA14   By: Amanda Pollard   Business-to-Business is not Boring-to-Boring   By: Erin Neal   The Art of Social Selling #BMA14   By: Erin Neal   Taking Marketing from a Cost Center to a Revenue Center   By: Ellen DePodesta   Tripling Down at #BMA14   By: George Rafeedie   Watch...

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A Word from our Intern

Hi, everyone, Annie Beard here! I am a Senior Strategic Communication major at Ohio University, and I am interning with Tell Your Story this summer.  I met George while he was spending time at Ohio U. as the Visiting Professional of Public Relations at the E.W. Scripps School of Journalism. After a few weeks of follow-up emails and calls, I found myself in Chicago working alongside the amazing Tell Your Story team!   It has been great so far, and I have already learned so much from these PR Pros. I have gotten a lot of hands-on experience with social media, blog writing, competitive audits, press releases and writing content for newsletters—basically everything that a PR nerd, like myself, could hope for!  I have also been working closely with George on CoWorkers, the co-working space he co-founded. (That’s a lot of co’s).  It has been a lot of fun getting to know...

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Emotions and the Customer Buying Process

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   [caption id="attachment_2041" align="alignright" width="100"] Karen Walker, SVP of Cisco[/caption] Karen Walker, SVP of Cisco, presented on the art and science of creating emotional connections with customers this morning. As the b2b buying process continues to change, emotions are playing an integral role in the customer journey. Karen noted that nearly 60% of b2b buyers go to social communities to find information on a brand or product and nearly 85% use social media during the buying process.   A brand is really an emotional connection someone has with a product or service and surprisingly, b2b buyers are more emotionally connected to brands than b2c customers. This makes sense when you consider the risk, time, money and overall consequences involved in a b2b purchase.   What does this mean for marketers? Many things but the bottom line: we need to...

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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the YouTube generation, is not defined by your birthdate, but rather your mindset (yes Baby Boomers you can be a Gen C'er too!). The C stands for connection, creation, community and curation. The YP presenters painted a vivid picture of who Gen C is and how you can reach them. Here are a few highlights:   They create 100x more content than you can. So hand over the microphone and listen up! They know more about you than you think. So be found! They check reviews and with their peers before making a buying decision. What will they find...

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Watch Out, Kids! For B2B Marketers, Social Media is a Gateway Drug

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   [caption id="attachment_2012" align="aligncenter" width="300"] Gary Vaynerchuk presents at #BMA2014[/caption]   The Second City spoof performance on marketers was a tough act to follow today but luncheon keynote speaker Gary Vaynerchuk managed to be equally entertaining to most (and perhaps offensive to some).   The VaynerMedia CEO and co-founder, and notable author of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, enticed the audience with tales, tips and tricks on breaking through to customers via social tools. Gary contends that most B2B marketers, agencies, and brands underestimate the power of social media and the role each channel plays in reaching current and potential customers.   Here are a few dos and don’ts when playing in the social sandbox:   DO: Escape 1996. Dump the old tactics and thinking and get on board with the tools of today....

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