Facebook

Social Media Advertising 101: How to Get Started

Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to …

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Social Media

Mobile Marketing Lessons from Facebook at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs …

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Facebook’s Revamped News Feed and Your Content Strategy

  What does Facebook’s revamped News Feed have to do with your brand? Everything.   Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity …

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Facebook’s New Graph Search: What It Means For You and Your Company

There is no question that Facebook and its innovations over the years have changed the way we communicate and stay connected. Though some may not want to admit it, Facebook, along with many other social networking sites, have become a way of life. Whether you are marketing your company’s brand, or building personal relationships, our …

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