social media Tag

Tell Your Story Welcomes Amanda Stewart

Amanda Social PRTell Your Story is thrilled to introduce you to its first full-time team member, Amanda Stewart. Amanda will serve as our Social Media and Public Relations Manager, responsible for developing and executing strategic PR and social media plans for clients as well as Tell Your Story. She will also oversee me, the intern.

 

Prior to Tell Your Story, Amanda worked as a public relations consultant for business-to-business firm, Gyro (formerly HSR Business to Business), where she helped increase awareness, preference and thought leadership for clients including USG Corporation, Morton Salt and SIRVA. She takes a metrics-driven approach to social media and PR and is passionate about integrating social and digital media with traditional public relations.

 

Originating from Rockford, IL, just 90 miles outside of Chicago, Amanda attended Augustana College in Rock Island, Illinois where she received a bachelor’s degree in Speech Communication and Political Science. Although she initially planned to be an attorney, after interning at a law office in college, knew she was better suited for a career that allowed for more creativity and communication. After her first marketing/PR internship, Amanda was hooked. She was then drawn to the beautiful city of Chicago where she not only loves the abundance of business opportunities, but to the amazing culture, food and people.

 

“I have loved developing highly- targeted messages, and sharing those messages through public relations and social media strategies. One of the most fascinating things about this industry is the evolution of it,” Amanda expresses. “Just in my 5-year career, the way we communicate with customers has completely changed with the widespread use of social media and user generated content. I look forward to seeing what is to come and helping my clients navigate the changing landscape to their best advantage.”

 

Amanda learned about the opportunity with Tell Your Story because George Rafeedie, Founder of Tell Your Story, was the Managing Director at her first agency job at HSR Business to Business. They kept in touch over the years after George started his own agency, and when the opportunity arose, they both knew it was the perfect fit.

 

“I saw Amanda grow rapidly at HSR and her reputation for doing great PR and social media work grew tremendously after I left,” George said. “Once I saw I had the opportunity and clients to get someone like her on board to help craft and tell great stories, I had to go for it. I can’t be more excited about the work we are currently doing and will be doing for our clients. Keep an eye on us.”

 

Welcome Amanda!

Job Opening: Social Media/PR/Project Manager

This is exciting — we are hiring! As you probably know, our model is nimble and efficient. We don’t have any full time team members – yet – but have many dedicated contractors across the spectrum of marketing communications that help us do great work for our clients. But we’ve got to the point where we need a dedicated person to help us implement some of the great social media and PR opportunities that are in front of us. The plan is to take baby steps — here’s what we are looking for. If you know of anyone who may be interested, please send them my way. Thanks.

 

Social Media & PR Project Manager

 

Tell Your Story Brand Communications Inc. is looking for a 25+ hour-a-week Social Media and PR Project Manager to help support a few client initiatives. We are open to all levels of experience, but our immediate budget will probably limit us to hiring someone within the range of 0 to 3 years of experience, including graduating college students within a related major.

 

This would be an independent contractor (or internship) role that could expand to 40+ hours quickly. It could also turn into full time employment with Tell Your Story. The candidate would need their own laptop and ability to work remotely, however there will be shared office space availability.

 

We will be evaluating the following:

 

Project Management: We need someone who can help our team and clients get organized, get smarter and stay on time and within budgets. Knowledge of Word, Excel, PowerPoint, online social media tools and other programs to be discussed a requirement.

 

Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, summarize research and develop creative briefs.

 

Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for a few of our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Blogger and others to reach our target audience who are business decision makers. Must manage, tweet, post, retweet and make suggestions on a daily basis. Must manage our “conversation editorial calendar.”

 

Public Relations: We need someone who understands the basics of PR, media relations and how it integrates into social media and the overall marketing mix. Build media lists, write press releases, pitch media…etc. (This is not a huge priority, but a plus.)

 

Monitor and Measure and Report: Must be comfortable monitoring all activity, especially within social media, and report back on how our initiatives are helping us achieve our clients’ business goals.

 

About Us: Tell Your Story is a story-driven brand communications agency. We work with clients who want a nimble and efficient agency partner that can deliver on the expertise and resources necessary to develop, share and manage their great stories through marketing communications. Efficiently.

 

Visit us at www.tellyourbrandstory.com. Interested candidates should email George Rafeedie, Founder, at george.rafeedie@tellyourbrandstory.com.

Content: Reduce, Reuse, Recycle

In this short Tell Your Story interview at a recent social media gathering, IBM’s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this thinking to use at all kinds of companies, regardless of size.

 

In short, he is saying that most companies have all of the content they need to consistently share their compelling stories through social media channels. The content already exists in various forms — sell sheets, web sites, press releases, brochures…etc. You just need to be resourceful with what is already created and reduce, reuse and recycle. Then, if resources and budget allows, get creative with developing new content.

Thought Leadership YouTube Channel

One of BlueSilver‘s trusted client partnerships is with home healthcare coding company, Daymarck, a leader in remote home health medical coding and software. We play a vital role on Daymarck’s leadership team and initiated an aggressive social media and thought leadership program to spread the word on Daymarck’s and its’ leader’s expertise in the important world of medical coding for the home care industry.

 

One tactic employed was the creation of DaymarckTV on YouTube. In this video, we interviewed a home care leader at the Daymarck booth (major home care trade show – Decision Health Coding Summit) and conducted interviews to get feedback on issues facing the industry and on Daymarck’s offerings.