social media Tag

Job Opening: Social Media/PR/Project Manager

This is exciting — we are hiring! As you probably know, our model is nimble and efficient. We don’t have any full time team members – yet – but have many dedicated contractors across the spectrum of marketing communications that help us do great work for our clients. But we’ve got to the point where we need a dedicated person to help us implement some of the great social media and PR opportunities that are in front of us. The plan is to take baby steps — here’s what we are looking for. If you know of anyone who may be interested, please send them my way. Thanks.

 

Social Media & PR Project Manager

 

Tell Your Story Brand Communications Inc. is looking for a 25+ hour-a-week Social Media and PR Project Manager to help support a few client initiatives. We are open to all levels of experience, but our immediate budget will probably limit us to hiring someone within the range of 0 to 3 years of experience, including graduating college students within a related major.

 

This would be an independent contractor (or internship) role that could expand to 40+ hours quickly. It could also turn into full time employment with Tell Your Story. The candidate would need their own laptop and ability to work remotely, however there will be shared office space availability.

 

We will be evaluating the following:

 

Project Management: We need someone who can help our team and clients get organized, get smarter and stay on time and within budgets. Knowledge of Word, Excel, PowerPoint, online social media tools and other programs to be discussed a requirement.

 

Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, summarize research and develop creative briefs.

 

Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for a few of our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Blogger and others to reach our target audience who are business decision makers. Must manage, tweet, post, retweet and make suggestions on a daily basis. Must manage our “conversation editorial calendar.”

 

Public Relations: We need someone who understands the basics of PR, media relations and how it integrates into social media and the overall marketing mix. Build media lists, write press releases, pitch media…etc. (This is not a huge priority, but a plus.)

 

Monitor and Measure and Report: Must be comfortable monitoring all activity, especially within social media, and report back on how our initiatives are helping us achieve our clients’ business goals.

 

About Us: Tell Your Story is a story-driven brand communications agency. We work with clients who want a nimble and efficient agency partner that can deliver on the expertise and resources necessary to develop, share and manage their great stories through marketing communications. Efficiently.

 

Visit us at www.tellyourbrandstory.com. Interested candidates should email George Rafeedie, Founder, at george.rafeedie@tellyourbrandstory.com.

Content: Reduce, Reuse, Recycle

In this short Tell Your Story interview at a recent social media gathering, IBM’s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this thinking to use at all kinds of companies, regardless of size.

 

In short, he is saying that most companies have all of the content they need to consistently share their compelling stories through social media channels. The content already exists in various forms — sell sheets, web sites, press releases, brochures…etc. You just need to be resourceful with what is already created and reduce, reuse and recycle. Then, if resources and budget allows, get creative with developing new content.

Thought Leadership YouTube Channel

One of BlueSilver‘s trusted client partnerships is with home healthcare coding company, Daymarck, a leader in remote home health medical coding and software. We play a vital role on Daymarck’s leadership team and initiated an aggressive social media and thought leadership program to spread the word on Daymarck’s and its’ leader’s expertise in the important world of medical coding for the home care industry.

 

One tactic employed was the creation of DaymarckTV on YouTube. In this video, we interviewed a home care leader at the Daymarck booth (major home care trade show – Decision Health Coding Summit) and conducted interviews to get feedback on issues facing the industry and on Daymarck’s offerings.