Tell Your Story is thrilled to introduce you to its third full-time team member, Laura Cunningham. Serving as the Senior Account Manager, Laura will be responsible for handling the day-to-day account management of client business and work collaboratively with our full-time team and contractors to develop and execute compelling marketing communications that tell our clients’ stories.
Originally from a small town called Menominee in the Upper Peninsula of Michigan, Laura attended Michigan State University, where she received a Bachelor’s degree in Communications. Over the last three years, Laura has worked for herself, doing account management work for Abbvie, a pharmaceutical company formerly part of Abbot Labs, and various B2B agencies including, Kinetic Marketing, and Parlay Communications where she was able to implement her love of working in a collaborative team, building new strategies, and using analysis and insight to communicate a client’s message.
“What I like most about this industry and the role I have is the collaboration with people and their industries. When people are passionate about their work, it rubs off,” says Laura. “When you can break down the components of a business to understand the competitive landscape, its customers’ inherent needs and wants and uncover its true essence to move into the future, it’s very gratifying.”
Laura grew up sailing in Michigan and enjoys partaking in competitive sailing around Lake Michigan in her free time. She also enjoys traveling when time is available, but currently all her spare time is being taken up with housebreaking her 13-week old shelter puppy, Yodel, a Swiss Mountain Dog mix.
Laura learned about Tell Your Story through Founder, George Rafeedie. After meeting George as a client at a former agency, Laura and George kept in touch, working together in various capacities and on many different projects over the last 10 years.
“I’ve worked with Laura on and off now for more than 10 years and we finally made it a full time commitment,” George said. “She has been critical in a lot of projects and initiatives for my team and I at Baxter Healthcare, then as we grew the Chicago office of HSR, now gyro, and then as I launched Tell Your Story. Couldn’t be happier to have Laura as a full time colleague and team member of Tell Your Story.”