Wow.That is all I can say about the Bose presence at the Great American Trucking Show in Dallas this week. Bose at a trucking show? Why would they have a big, expensive booth at a show catered to professional truck drivers? Oh, I get it. Sound technology, cool speakers, “pimped out” trucks with a […]
Bose: Making Trucking Safer Read More »
The August issue of the national Business Marketing Association newsletter features how social media is helping drive membership for the Chicago chapter. We are big supporters of the BMA and play a role in keeping it the nation’s strongest chapter. Check out some of the things we’ve been involved with to make thing happen for
Social Media Drives Membership Read More »
Last week I was awarded the Chicago Business Marketing Association Board Member of the Year award. I’m really proud of this for many reasons, and I just wanted to thank Chicago BMA’s outgoing president, Linda Meenan, the CMO of law firm Wildman Harrold (pictured with me below) and the entire board for this honor and
Thank You, Chicago BMA Board Read More »
Social networking consultant, speaker and author Sima Dahl interviews Chicago Business Marketing Association board member Michael Krauss after he moderated a panel of the Big Four of the social media platforms (LinkedIn, Facebook, YouTube, Twitter) at the BMA’s April luncheon. Fear Not! Jump into Social Media Experiment Michael Krauss moderated the April 2011 BMA Chicago
Fear Not! Jump into Social Media Experiment. Read More »
OfficeMax: Bob Thacker Interview Bob Thacker, SVP of Marketing at OfficeMax, was the Chicago Business Marketing Association’s featured speaker on March 3, 2011. He had many quotes to go along with his great lessons of life in the ret…
OfficeMax: Bob Thacker Interview Read More »
Bob Thacker, SVP of Marketing at OfficeMax, was today’s featured speaker at the Business Marketing Association in Chicago. He was fantastic. He had many quotes to go along with his great lessons of life in the retail world, and experiences developing great campaigns. One of the best ones was this: “Brands are like people. They
The national conference of the Business Marketing Association is once again coming to Chicago. For early bird registration and agenda information, visit here. Great line-up. BMA National Conference: Unleash
BMA National Conference: Unleash Read More »
Tell Your Story interview with Google’s Jennifer Howard. Jennifer is head of Google’s btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn’t only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers
Effective Lead Generation for Medium BtoB Businesses Read More »
As part of the Chicago Business Marketing Association‘s “What’s Your Story?” video series, I talk about why I get involved. Watch other stories and videos on BMA’s YouTube channel. Our BMA Story BMA Chicago board member George Rafeedie discusses the value he gets out of his BMA membership.
Great recap video of why the national Business Marketing Association conference leadership put together a team of volunteers to social media the heck out of the national conference. Once again, we were amazed at the power and opportunities we have to understand and deploy social media tactics to help build our brands and spread the
BMA Engage Social Media Team Read More »
