“Client Profiling” is my own term, as far as I know, and at a previous agency, we spent a number of internal education sessions refining our skills in this area. What it comes down to is this: understanding how your client processes information in order to make decisions. Does she need a lot of […]
How I Applied Client Profiling Skills to Puppy Training Read More »
It’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career. Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it.
Sometimes You Need a “Get to the Ball” Strategy Read More »
Tell Your Story’s George Rafeedie talks about the power of the Business Marketing Association connections he’s made over the years. He’s the guest of Chicago BMA president, Linda McGovern, who is also the director of marketing for building products company USG Corporation.
The Power of Connections Read More »
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