The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I […]
All the Feels: 14 Reasons Why Marketers Are in Love with B2B Read More »
We are pleased to share this guest post from our friend, Karen Davis. This post originally appeared on Karen’s Facebook page, and we LOVE it! I have a fire burning in the very depth of my soul and it has been burning for a very long time. I am outraged by the immense stress, intimidation and
Why I Am Outraged By the Lack of Love in the Workplace Read More »
Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed
Lemonade Stands & Business Acumen at BMA Chicago Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Gary Vaynerchuk is a crazy F@&K. But he speaks the truth. If you’ve seen him speak, you know what I mean. I love one of his messages about tripling down on your strengths. Don’t waste time doing
Tripling Down at #BMA14 Read More »
This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I’ve loved keeping in touch with him since and am proud to serve
Visiting Professional for the Week Read More »
If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real
Forget Relying on Tools. Focus on Developing Your Skills Instead Read More »
We all know that networking is a key factor to success, whether you’re a recent grad or someone with years of experience. But there’s more to it than collecting business cards. At its heart, networking is about connecting on a personal level and building relationships, but in a room full of strangers that may not always be
6 Habits of Great Connectors Read More »
Stories Shared With a Mentor A Rick Segal tribute video from George Rafeedie. Read blog post here: I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal. Rick is one of the founders of HSR Business to Business, which now
Stories Shared With a Mentor Read More »
We are looking for a full time Social Media and PR Specialist to join our team. We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role. The candidate would need the ability to work remotely, however, there will be shared office availability.
Full Time Social Media and PR Specialist Wanted Read More »
“Client Profiling” is my own term, as far as I know, and at a previous agency, we spent a number of internal education sessions refining our skills in this area. What it comes down to is this: understanding how your client processes information in order to make decisions. Does she need a lot of
How I Applied Client Profiling Skills to Puppy Training Read More »
