Knauf Insulation North America
Harnessing the power of employee advocates
Tell Your Story is a strategic marketing partner for Knauf Insulation North America, a global building products manufacturer. Following the launch of its new brand identity and website, Knauf wanted to generate awareness and employee pride in the new brand.
In addition to social media community management, content development and PR services, Tell Your Story developed an employee advocacy program, #KnaufSocialSquad that enabled 50 Knauf employees to use their own social media networks to share Knauf and industry content. To incentivize participation, we deployed the third-party gaming app, Sociabble, which rewarded employees with points, badges, prizes, and more for sharing content. After just eight months, employees shared more than 1,600 posts to their social channels, reaching an audience of more than 450,000 people. This exposure has saved the company more than $14,000 for the equivalent in social media advertising.