The Backyard Barbeque Store
Giving national reach to a neighborhood business
Ever since opening in 2003, the Backyard Barbecue Store, located north of Chicago, has been a mecca for all grilling needs, including outdoor kitchens, accessories, spices and rubs. The only thing this neighborhood hub lacked was an online retail experience. Fueled by the COVID-19 pandemic and the resulting surge in ecommerce, the Backyard Barbecue Store was ready to expand its offering online — and beyond the Chicago suburbs. Check out the live site here.
Tell Your Story worked closely with the Backyard Barbecue Store to develop an online strategy including a dedicated retail website using the Shopify platform, SEO and promotions. Since launching, the retail website has averaged more than 5,000 views per month from visitors across the country and sells to states from as far away as North Carolina, Texas and California, expanding the Backyard’s reach, brand and potential.