Rebranding a workforce training leader
After many successful acquisitions, TPC Training, a leader in providing online workforce safety and skills training, had exceeded its core competency. Their bold new growth and expanded product offering called for a new brand.
Beginning with our Story Development Process, we helped TPC define a clear point of view and unique messaging platform, focusing on the human element. We used this platform as the strategic launchpad for developing a new brand identity — including logo, color palette, voice and brand architecture for the company.