#CMWorld

Content Mission Statement – Critical to Telling Your Story

Events, Interesting Things, TYS News / George Rafeedie

As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating […]

Content Mission Statement – Critical to Telling Your Story Read More »

I Am Not a Content Marketer

Blog, Career Thoughts, Events / George Rafeedie

“So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied. “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed. Excuse me for finally saying something that has been

I Am Not a Content Marketer Read More »