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This past month, I had the amazing opportunity to study abroad in Seoul, South Korea. While I was there, we focused on the differences in marketing and communication strategies between South Korea and the U.S. through guest speakers and hands-on, real-world learning. I’ve learned that stepping outside my comfort zone and immersing myself in different […]

As a brand communications agency, the idea of using artificial intelligence for content creation felt wrong at first. Especially when integrity and originality in our field are essential. But after attending the AI Marketing Institute’s AI Writers Summit and other industry workshops, we recognized there are many ways content creators can use AI—responsibly. Here are

Sports are an extremely important – and expensive – part of brand marketing. But simply slapping your logo on a jersey or stadium banner isn’t enough to guarantee a winning ROI. When clients choose to invest heavily on sponsoring professional sport teams, smart marketing teams know that supporting that sponsorship with additional programs helps the

In today’s digital age, media interviews are a crucial part of any successful PR strategy. Whether you’re a small business owner or the CEO of a Fortune 500 company, knowing how to effectively communicate your message during even the most friendly media interview can make a huge difference in how your company is perceived by

This holiday season, I took my teenage boys on a 48-hour road trip to Cleveland to visit family. While most of my immediate family has roots in Youngstown, Ohio, we are now spread out across northern Ohio into Pittsburgh (and to both coasts and around the world when you include my 30+ first cousins!) On

Greetings! I am Ella Cooper, a recent graduate of the University of Oregon, where I studied Public Relations and Sociology. I just recently moved to Chicago, and don’t get me wrong, I loved going to school in Oregon, but I am definitely looking forward to the sun shining more than three months a year. I

A picture is worth a thousand words, especially when promoting your company. Capturing engaging photos at events are crucial for showcasing your brand and highlighting the vibrant community you develop among team members, partners, and customers.  Visuals play an essential role in capturing the attention of users scrolling through their social media feeds. They make

Today’s seniors are pioneers of science, medicine, psychology, civil rights and so much more. And for the first time in U.S. history older adults are projected to outnumber children by 2035[1].  To keep up, the senior living industry has seen phenomenal growth, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in

It’s no secret: the marketing world is buzzing about Generative AI tools like ChatGPT that can churn out blog posts, social captions, and even ad copy faster than you can say “algorithm.” These tools have revolutionized how agencies generate content, offering impressive speed and versatility. In fact, a recent study by eMarketer found that 58%